It's not there yet. But it's a very coy stealth move for BlackMagic. Every year they add a bit more functionality, but at no point does the success of the application rely on how good an NLE it is. But at some point, maybe 2-3 years down the road- it could be a very compelling offering.
Honestly I think the one who should be most worried is AVID.
I wasn't in charge of hardware at the company I was working at back then, but I'm sure AVIDs moves away from Mac hardware is probably what pushed us to look at other solutions. At the time I checked out EDIT and Media100, and I think because of a good translation tool with AE, we ended up going with M100.
It was just a couple years ,though. Ultimately the A/B track setup was just too limiting, and by FCP 3 or 4 we'd decided to make the jump.
From about 2004 to 2011 was an unnatural amount of relative stability in Post.
I think things are going to continue to be unstable for several years. More NLE players. Changes in the market.
But I've said this before but I think it bears repeating. The only way Apple gets out of ProApps is if they decide to. They can throw enormous resources at it- and it doesn't need to make them any substantial amount of money.
What I do not understand is the single income stream model of the above-mentioned creative service/software company..[Adobe].. Some markets, the subscription costs render it impossible to afford, so what happens, piracy!!
I do not condone piracy or theft of software, I can understand why this happens, and maybe this was a concern that the beancounters at Apple thought, keep the costs low, to enable many more to legally access the software. I have no idea just how wide spread FCP X piracy is, and how this compares to Adobe!
I thought I read recently Avid is also subscription only, if this is true, then how do we access this resource if the monthly costs are prohibitive, using 30 day trial packs is simply illogical and impracticable.
For a few Dollars, I would happily buy PremPro, or other apps as and when I need them, if I need all the trimmings in the cloud, and I actually have someone else paying the bills, ie a client, then I will look into the subscription option.
2 forms of service, "boxed"/standalone as one form, and cloud based with added services as the other option, I could accept Apple doing this long term. There are merits to both options. I just hope that Apple never goes 100% subscription only!!!
You do not need to respond to my point, just an open comment, replies not required!!