Even Apple Doesn't Want To Use FCPX....REALLY!?!

What crazy ideas? Ooooh never gave editing the Onion a thought...That sounds like text editing and sorry I don't do text editing...I am a specialist tv news video editor...

Well I am old school, I thought old school was cool...I change if or when technology changes, I have embraced the new school X over old school 7...I really prefer doing my own IT repairs, I hate that I have to spend 3 months rent getting a part replaced on my oh so shitty macbook pro...

You were the one who started off saying this PR failure with Beats was unimportant. Now PR matters to you. Cant keep up with your trolling.

Pr about Beats why should I care about that, a dead brand, means nothing in my life, not ever going to buy anything from Beats...Final Cut Pro X is a brand I am somewhat invested in, professionally that is, and the way Apple is not promoting this brand, the brand called Final Cut Pro X is of concern.

Why name call? I do not do that to you. Sad you have to resort to name calling.

This has absolutely nothing at all to do with PR for Beats and you know it. Don't know why you say this stuff.

I think there is some confusion as to the subtleties of PR and marketing ... while similar in some respects, they are entirely different matters.

The Beats job ad is a PR issue ... the lack of video examples, promos, demos or samples on the Apple FCP X space is a marketing issue.

They both matter ... in different ways.

I agree, it has to do with Apple, the larger company, and how they are self sabotaging their own products with very little self promotion. This is also referred to as Public relations, how you relate to the public, and Apple is not doing a very good job.

I have nothing against you Tom, why you feel the need to resort to slander is beyond me, you have 3 choices, either read and comment, read-say nothing, or unsubscribe from this thread...You chose a 4th, name calling...not required!

Butch, I agree, a thin line separates the two, marketing is telling me about the brand, public relations is how you react when I contact you...In this case, the out of date obsolete feed back page, is public relations, and frankly is there such a department working with Pro-Apps...

As was mentioned a few pages back, look at the way FCPX is marketed compared to the way it was when it was Final Cut Studio, very different methods used, one has to questions the decisions to reduce the effort put into the website for FCPX, to withdraw from NAB, to scale back on in your face marketing...All of these decisions send messages to the users both new and intending to be users...

Come to think of it, would the job advert fall within the ambit of Human Resources???

I normally steer clear of commenting on your responses, MsJustine, but I've got to back Tom up here as he's a valuable member of this community who often posts things that are useful to others (myself included). I'm sure you're aware of the effect your comments have (which is why I usually chose to ignore them - as you suggest) - you'd only have to look at your negative karma to see it - and I suspect that's your point. I'm irritated that you deflect the focus of threads on this great messageboard into attention seeking bait - which is trolling in anyone's book. I see that as damaging to the community.


Some people require attention at all costs - negative or positive - and your posts seem to be constructed to generate attention. Nothing to do with FCPX. No idea why you're fixating on this board to get what you need. There are plenty of others.

I fully expect some kind of 'victim outrage' response - as that's your M.O. - but I'm writing this for Tom's benefit, not yours. I'll go back to ignoring you now.

Ok folks, this thread is done.

Let's not get personal on this board.