Clever Ads

paurray wrote: The 3 little pigs is like a mirror for me of how something works. In this case the print Media and of course now online and social Media. I also like the background story, people fighting for there houses. 5,000 people protested yesterday in my home town against property tax.

Yeah, I get what its about. But it just all seems so ....obvious. I'm surprised The Guardian felt the need to make an ad about something that everyone knows already. It just seemed like a very expensive and very long winded way to highlight something that everyone is aware of.....

that everyone is aware of

I would like to share your optimism Simon.

I think it was Mark Twain who said the only difference between reality and fiction is that fiction has to be believable.

I like it when adverts become even more believable than my reality

I know people like that Panda in real life. Now that is scary :blink:

Now we're talking...

The 3 little pigs ad for me was brilliant. I loved that it was over the top, blown out of proportion, globally impacting. It's the kind of dark humor I enjoy as a form of social satire, the "media circus" Paurray describes has no boundaries & thus their minions of followers are whipped into continual frenzies over every new "tidbit" that's released. Each subtle nuance enflames an entirely different segment of the populous as they're suddenly galvanized into vociferous action. It's ridiculous yet pithy, scathing though hilarious.

The budget & effects are stellar, I'd much prefer to see an HD version to catch more of the detail.

The Mercedes Sperm ad began poorly for me as I recall an American comedian telling that joke about 25 years ago. I also found myself scrutinizing the quality of the computer generated sperm as their tails appeared a bit too uniform rather than tapered realistically. However, the 3rd act brought in some symbolism I think worked well. They're implying that the car gains you access or entry, having a Benz will get you laid. The second you realize this the egg transforms into the Mercedes logo, back to the womb where it all happens. Clever.

But they still ripped off the joke.

TrixTrax9000 wrote:

The 3 little pigs ad for me was brilliant. I loved that it was over the top, blown out of proportion, globally impacting. It's the kind of dark humor I enjoy as a form of social satire, the "media circus" Paurray describes has no boundaries & thus their minions of followers are whipped into continual frenzies over every new "tidbit" that's released. Each subtle nuance enflames an entirely different segment of the populous as they're suddenly galvanized into vociferous action. It's ridiculous yet pithy, scathing though hilarious.

The budget & effects are stellar, I'd much prefer to see an HD version to catch more of the detail.

But what I don't see working here is the length of the ad; I cant imagine anyone sitting through it for the whole 2 minutes without flicking the channel. To me a good ad has to deliver the message in a succinct easy way; the quicker the better. This one doesn't succeed in that at all....

What is with the Colours guys. I am Irish so I guess I could write this in green! Like lets make the world more colourful and all that. On a side note if you switch on the preview button it is also a good way of learning HTML, Colours. Italics etc. Rock on. :woohoo:

I guess that the Guardian Advert is more of an exercise in prestige. Like look at our big fat advert and talk about it. They won a lot of prizes at the time and there was a lot of buzz around it. I just love the ideas behind it. Like the pigs start by apparently boiling the fox alive. Like how does that work and the spiral continues…

One of my favourite adds of all time is here

de.adforum.com/creative-work/ad/player/48764

I am not going to even try to paste the above linked video into this page.

The advert is in some ways completely Stupid but it is all executed with such mind numbing perfection… And yes that is a Ben Hur clip in there. But only one. Bravo. Also love the music from Pole.

en.wikipedia.org/wiki/Pole_%28musician%29

It still gets me every time.

I was using the yellow color when I was replying to a specific part if text (the original text is grey, and the reply is yellow). Yellow is kind of easy on the eyes....not sure about the green though!

That BMW ad? Where are you finding these super-long ads? Are they actually showing ads this long on TV?!

I switched it off after about 15 seconds....

30 seconds. High production values. Relatable set up to the story. Familiar character. Punchy catchline. Perfect ad. Get some nuts!

No Simon. No one really watches adverts like that on TV here. The Epileptic Society of Blah or similar would make sure that it was banned. It might have got shown in the cinema a couple of times. It is another prestige project. I guess that BMW basically donated some money to some artists and let them do their own thing. I doubt if people who buy BMWs dig stuff like this?

The video which you did not watch to the end is also for me one of the best edited videos I know of period. As to where I find these really long adverts, in the deeeeeeepths of my brain! Am looking for nuts now and will watch your video till the end :woohoo: all 30 seconds of it...

Well it is cool.

I guess though I like the complex stuff.

With lots of twisted layers.

Just a personal preference.

I have no trouble printing a letter so that the address of the person to whom it goes shows up in the little plastic window. However get me to open same envelop with out a letter opener and I am in deep shit!

Horses for courses and all that. If I find more adverts in my brain I will post them. Am all out of nuts now.

But wait there is the Edit Button down at the bottom of the post...

Well its nothing personal that I didnt watch your ad, and I'm normally not a shallow person (I have the entire Tarkovsky collection in my DVD rack - so that proves it).

But to me, an ad has to engage the viewer in a matter of seconds, or else they run the real risk of getting zapped with the remote. 30 seconds is the sweet spot. If they can deliver a short self contained story in 30 seconds then its a clever ad. If it takes 30 seconds just to set the thing up....well.....zap!

Well its nothing personal that I didnt watch your ad, and I'm normally not a shallow person

Yeah no worries. Horses for courses etc.

Tarkovsky rocks if you can get past the first 300 pages

As I mentioned before I am a huge Pole fan.

pole-music.com/steingarten-remixes/

He started making music by recording the sound of electronics short circuiting.

So the video gets me on the sound level. Straight away.

Also find that Ben Hur is in there fascinating.

I am a huge "Ween" fan and they have an album called "12 Golden Country Greats"

It is all very acoustic and country like but there is one place on the record where there are a couple of riffs from an electric guitar. Then it is back to the country trip.

I am a sucker for that kind of thought through attention to detail. :silly:

en.wikipedia.org/wiki/12_Golden_Country_Greats

Hehe... these are great, very entertaining. Some hilarious components in that beer commercial. It makes sense to me that though we love the great idea, complete story in 30 seconds concept, the 2 full length ads are not made for regular TV consumption, but are produced because they can be. Especially the 3 Pigs movie, probably aired at a special event & was heavily hyped before hand. Of course it contains far more concepts than a 30 second one is able to. The strategy then is to follow up with little 30 second trimmed down reminders thru the course of the run.

The MR.T Snickers ad is one idea executed flawlessly, which is all we can really expect in 30 seconds, but some are capable of a bit more. Humor is probably my favorite factor in good advertising. For me it makes it more memorable & associates a good feeling with the product. The moment of laughter is fleeting but the happiness records a bond with the product, whereas clever subtlety connected with vague desire is less memorable (Mercedes ad).

As Paurray said, there's a certain prestige for a big company pulling out all the stops & creating an epic movie for their product, the spectacle & magnitude of the project distances them from all others. Even if it's not made for a regular TV time slot. The buzz created by the sheer audacity of the undertaking serves the purpose of getting people talking. Then all they have to do to trigger the event cerebrally is to run the tiny teasers.

The BMW advert is quite remarkable, not only for its length but for the technical expertise. What they've done with the sound is much like sampling, using little snippets of sound for musical tones, creating beats & melodies, all to the tune of F1 engines, it's art. The way that they kept the video with those audio samples makes for the visual & audio feast. Though it does seem a bit long for the repetitive nature & the message is a little convoluted, I mean I see the name Schumacher so much it could almost be for Ferrari, but BMW is the only logo I see.

Pole : He started making music by recording the sound of electronics short circuiting.

I could well imagine that Pole or one of his music buddies edited this one.

I´ve seen videos made by Music Guys before.

Perfect timing and who cares if the pictures look like s**t :dry:

Like those pictures of the beating heart are horrible but they make as much sense as Ben Hur makes :woohoo:

Yeah and the beer advert is great. It reminds me of "One Hour Photo" the way it starts.

These big budget cinematically set Old Spice ads are so ludicrous they're funny.

These are good, very good!

Its funny, because the original Old Spice ads from the 80's (featuring a man doing amazing feats like surfing massive waves set to operatic music) are probably one of the tropes that ads like the 'Most interesting man in the world' are parodying. So its interesting to see Old Spice come full circle and make an ad that is both reminiscent of the Dos Esquis ads, and a step towards the Axe/Lynx deodorant campaign style ads.

They are very cool adverts

Love the idea of being an animal to get the girl.

And of course a flash car will always work!!!

Speaking of flash cars...

*** BIG FAT *** Warning *** BIG FAT ***

This one goes on for ever and is kind of boring but somehow fascinating…

publicdomainreview.org/2013/01/21/design-for-dreaming-1956/

"Which one would you like me to buy you honey"

"Better get her into the kitchen"

"Just like a man you give him a break and you end up in the kitchen baking a Cake"

"Everybody says that the future is strange but I have a feeling that some things will not change…"

etc

Rock and Roll :side:

Hehe...

One more collection of Old Spice ads which turned into an internet cult phenomenon. I read somewhere that at one time they were recording internet responses all day for weeks on end. Celebrities started writing in & with Twitter the movement kept growing.

I don't particularly like the Terry Crews ones which I find obnoxious, however, by the end of the series there are a couple of funny Crews ones too. The other guy's ads are well written & executed, along with the amusing effects.

Yeah they the Old Spice adverts are a legend!

I read somewhere that at one time they were recording internet responses all day for weeks on end. Celebrities started writing in & with Twitter the movement kept growing.

Well guess they did something right then.

And this being a forum where people all have to use a particular type of computer and all that...

Another Advert. And yes it is long...

This one really fooled me. It pressed all my flower power buttons but some how the idea is so good that I can not be pissed off when it was done! An amazing exercise in manipulation. Bravo.

Powerfully moving subject. Brilliant marketing by Dove. I'd seen the article online last week.

Two main factors seem to contribute to people feeling this way about themselves; First, a self obsessed "me" generation. Second, a consumer based society that convinces us we're not as good as the ideal therefore we must buy more special stuff.