Need help with motion graphics videos

Hello,

I'm interested in finding out how to achieve the effects like in Apple's new ad. Would anyone have any idea how? I do not know how to use After Effects that much but am eager to learn. I use Photoshop and Cinema4D.I use illustrator for vectors and was thinking of trying animation, perhaps using After Effects? Or can somebody recommend software?

How well do they sell in comparison to real life motion graphics videos ?

Any feedback or comments will be appreciated.
Thank you.

Which "ad" do you mean? put a link and we can give you an answer

If you’re looking to create motion graphics, nothing really beats AfterEffects.

JoeClark wrote: …I'm interested in finding out how to achieve the effects like in Apple's new ad. …

latest Apple ads I'm aware of, are the ones promoting the 'studio lighting' effect in iPhones - and that is an in-camera/iOS, build-in 'effect', not done in post …

To re-build this in 'other' software, you'd need a key able record of subject and a, at last vague representation of the head as a 3D model to mimic light situation … or, simply 'fake' it with real diff. light situations :lol: