Anyone can share Apple's presentation at NAB 2015?

Did anyone who came to Apple's own presentation "The Latest on FCPX" at FCPWorks (NAB 2015) happen to film it, or take any pictures?
Not to be confused with FCPWORKS' own keynote address, It's delivered by marketing people at Apple and is not available in FCPWORKS' published videos, and it doesn't look like anyone is going to upload it.

I know it's mainly a walkthrough of the new features, but I really want to see how they talked about them.
Any help would be greatly appreciated.

Thanks!

They normally do not allow recording of these presentations.

Tom Wolsky wrote: They normally do not allow recording of these presentations.

But their 2011 NAB video has been recorder and uploaded by many, many different attendants. Here are a few examples and more will turn up with a quick search on Youtube.




Maybe they changed the policy, or this presentation is just not "significant" enough for a upload yet?

That's right. To the best of my knowledge, and I've been to quite a number of Apple dog and pony shows, this was the only one they allow recording. In hindsight maybe they shouldn't have.

Thanks!
What about audio then? They can't prevent people from recording audios, right?

Yes they can. The room this year was small, very controlled, even the FCPWORKS cameras were turned off AND turned to face the back of the room. Watchdogs kept a close eye on everyone. Small room, no way you could have bootlegged anything. PLUS Apple made it very, very clear recording of any sort was prohibited, which means they can sue you all the way to hell if you did so and post it. They're watching, trust me.

Thanks! Didn't know Apple marketing went to that sort of extreme length to prevent their presentation from being recorded.

But since you've been to the show, I have two small questions:
Does the Keynote slideshow in the screenshot below resemble Apple's presentation at NAB in any ways?

imgur.com/gallery/WGjxcYf

Did they do any demo? If so, could you kindly briefly describe the content of timeline in them?
You're the only person I can find who has been to Apple's NAB presentation. Any help would be greatly appreciated!



Thanks a lot!

Yep, that's the slide show they used. And posted very highly illegally. They showed some of the Focus timeline from the actual production. Showed how SliceX/TrackX was used to replace the leading actress's head in one shot, because she paused too long in one take, and cutting that time out made a jump cut in the background. So they rotoscoped her head from the good dialog take onto her body in another take that didn't have the jump cut. Was pretty awesome to see how quick and simple they could rotoscope her head on to her body/background seamlessly. They really didn't show much that would change how you work or make you go vegan or anything. Basically showed what we already know FCPX can do. Except with the Focus timeline, and some fancy 3D text shots.

There were slides showing that import, rendering, and export can be up to 3.3x faster than before, depending on they system hardware/configuration.

It was fun, but if you already use FCPX, not educational. Seemed more to sell folks not already using it, or who hadn't seen the updated version yet. It was OK, not great, nothing to spend this much time writing about.

Thank you! That's mostly what I thought.

While it is pretty unhelpful on a video editor's perspective, it is quite useful on a marketer's perspective. Since I do a bit of both, and I was recently working on a case study of analyzing Apple's way of marketing from various angles, so the latter is the one I'm more interested in. It is also very helpful for structuring presentations.

So you've been much more helpful than you think! And I really, really appreciate your time! Thanks!

BTW - I think slide 27, 30 and 35 in the picture are for the import, render and speed increase.

BenB wrote: They showed some of the Focus timeline from the actual production. Showed how SliceX/TrackX was used to replace the leading actress's head in one shot, because she paused too long in one take, and cutting that time out made a jump cut in the background. So they rotoscoped her head from the good dialog take onto her body in another take that didn't have the jump cut. Was pretty awesome to see how quick and simple they could rotoscope her head on to her body/background seamlessly. They really didn't show much that would change how you work or make you go vegan or anything.

There is also a video that somewhat demonstrates this, that can be found in the Focus on Advanced Workflow.
I love your Vegan reference.

n/a

I'll add this, that slide show being posted is super illegal. Apple clearly stated they had to blackout their presentation due to agreements with the producers and copyright holders of the film "Focus". The presentation showed timelines and compositing clips from the film, which the filmmakers didn't want to make public. Thus, I pity who ever posted that slide show, cause I'm sure Apple won't let that go, and is very aware of it (since it was posted here, they know, trust me). Someone is going to have a very bad day...

Not sure if I mentioned this, but ALL of the 3D titles in the 3D titles demo clip they showed, which is up on their web site, was tracked with the built-in Motion tracker. All done 100% inside of Motion 5, nothing else. Notice the ambient light reflections on the titles changing as the titles and scenes tilt and rotate. Very cool stuff.

I was amazed by the Motion titles demo as soon as I saw the footnotes at Apple.com.
Perhaps would save me plenty of round trips between AE+C4D in the future!

Didn't think it would be such big of a deal when I uploaded light table of the screenshots back in the morning (because I didn't see any Focus timeline beside two screenshots that are already public)... (Didn't upload to forum because attachment didn't work). I should probably take it off from imgur then... And I didn't know thumbnails would be illegal.

But I don't think anyone would get in trouble because I am neither afflicted with Apple (beside being a normal customer) nor afflicted with anyone else at Apple. In fact, I wasn't even sure that deck is the real thing until getting confirmation here...

Hopefully I'll still see tomorrow. Fingers crossed.

Being affiliated with Apple has nothing to do with anything. That slide show is property and copyright of Apple Inc, so being in possession of it, much less making any part of it public, could be a very sticky legal situation since it would be copyright infringement and/or theft.

Worse comes to worse, you'll first be told to take it down, before you got sued or anything, I'd think.

Just because an image in that deck was published by Apple, means Apple has permission to publish it, you don’t. That’s how the law works. Because “publishing publicly” does not make it “public domain”.

Just saying, don't want to see anyone get in to trouble.

BenB wrote: Being affiliated with Apple has nothing to do with anything. That slide show is property and copyright of Apple Inc, so being in possession of it, much less making any part of it public, could be a very sticky legal situation since it would be copyright infringement and/or theft.

Worse comes to worse, you'll first be told to take it down, before you got sued or anything, I'd think.

Just because an image in that deck was published by Apple, means Apple has permission to publish it, you don’t. That’s how the law works. Because “publishing publicly” does not make it “public domain”.

Just saying, don't want to see anyone get in to trouble.

I already took it down myself.