3D text (in video effect)

hey guys i am new to the forum and new to FCPX i was wondering if you guys can help me out with a effect i am not sure what it is called (i will include a link with this effect in). Would you guys help me out with this effects name and maybe how to do it ?
heres the link (the text effect right at the start)

/watch?v=lEJhUBff4_Q

fb_100008147800426 wrote: /watch?v=lEJhUBff4_Q

looks like the 2nd half of a youtube link :lol:

please try again ... just copy/paste the (shortened) URL YouTube offers for sharing ...

there you go

youtube.com/watch?v=lEJhUBff4_Q

// in the lower right of each of your posts is a purple EDIT button ... no need to post each corrction as a new post //

That effect in your demo is two:
a) tracking, best and easiest accomplished with TrackX
www.coremelt.com/products/trackx-powered-by-mocha.html

b) a little craftsmanship by adding a mask (or just rotoscoping a few frames) to 'hide'/erase parts of the title 'behind' the subject ....