Why are the majority of add-ons timed so slow and drawn out?

Here's an observation by someone who works TV broadcast. 30 second commercials are the overwhelming production type. 90% is post production work. But the overwhelming majority of third party templates for titles, generators, backgrounds, etc, are created for much longer formats. I am placing titles in 5-8 second spots, and it is hard to find titles that work quickly enough. Why are so many add-ons made for slow moving feature film closing credits, and not for TV broadcast? Just thinking out loud. Your thoughts?

FCPX.guru wrote: … Your thoughts?

two decades experience in ad industry talking here (200 years ago, but … anyhow)

One of the holy grails to accomplish in ads is 'differentiation'… complete fail, when the customer, after being bombarded for 20-30secs with info, mixes your product/service with another one. Companies invest insane sums of money in 'Corporate Design' (compare: telekom = 'owns' the color magenta, Volkswagen = created its own font-family 'Volkswagen', AT&T audio signet … tbc)

Sooo - canned, prefabbed, templated content? NoGo! … what doesn't preserve from that 30-40% of all ads look the same! LOL
'Looks' are fashion, have trends, waves, as an example, I notice flat colors effect is 'hip', or those building-up rectangles around titles, or 2D animations in elementary colors or … <yawn>

… in short: for ads, clients demand highly individualized content.
Which, in reverse, means: no 'need' for short effects, generators, titles …

my 5¢ …

If necessary I put them in a compound clip and retime . Usually you can turn the in/effect off so if I need it longer I add a clip with the in/out turned off. Not elegant but it works in most cases. Some of the effects I've built myself I've included some way to change the timing for this exact reason.

We could not survive without title templates, and many are timed too long, don't shorten (MotionVFX). We thrive on templates. We have no time to create things from scratch, clients don't pay what they used to for a 30 second ad. Today's broadcast, the demanded turn-around times are a matter of an hour, not days.

"If necessary I put them in a compound clip and retime"

We do this, also, but, some will simply speed up too fast. The overall design of many of these won't fit fast, short commercial formats. There's some, but they're the minority. And again, I'd LOVE to have time to create my own from scratch, but we're not allowed that much time.

Broadcast today is cheap and fast, there's no options as clients will simply go to another station who's willing to do cheap and fast.