As state after state finds that film tax credits eat away at already dwindling state budgets, they are dropping them. Thus Hollywood is losing it's corporate welfare. Thus, feature film budgets are getting tighter and tighter. Thus, affordable professional solutions like FCPX will become more and more attractive.
Along with Avid loosing cash on an hourly rate, soon to be in chapter 11 or 12 or out of business soon, and Adobe with it's rental only option, and sometimes reliable log on system, who would risk an investment into those two, when you can have bullet proof, reliable, stable, multi-user editing, for $300 a copy??
What we will never know is how much time is lost at avid/adobe post houses through errors, issues that may not crop up in an FCPX set up! No one is going to report that, I am sure loads of time is lost through errors, from what I have read and listened to, more and more are finding error free workflows with FCPX.
If you listen to Ronny on FCPradio 8, he says not even the big boys toys worked, yet Sam got a huge tv system to switch to his system, now if that is not speaking volumes, then there is a serious problem.
Ronny raised a great point, why does Apple need to market itself? The product is selling itself with aplomb!!