Musicvideo

This is a music video made with after effects and fcpx

Thanks for sharing your film, Ogrindo. You definitely have a good working knowledge of the software. There are a few effects I really like. My favorite is the group of large heads gliding past on the diagonal track. Also some of the little images that appear on the sides work well. The detail on the large heads, along with their coloring is perfect, unfortunately when we see the smaller shots of the lower legs for these robotic figures, the detail & color doesn't quite match. Or perhaps a better way to say it, is their resolution or visual quality is not as fine. The rotating title text for Robot at the beginning also appears like it could do with a bit more embellishment to raise its cinematic value. More metallic & less black might work. Your rotating wheels which look like commutator windings are effective, though I'm not so fond of the tiny text pages appearing. Perhaps another image or a peaking level lights type of image movement to the audio track might be preferable to the plain black text. Or even if we had some scrolling text as we had in The Matrix. I kind of like the idea of reversing the falling text effect they used in Matrix (especially if it were during the Matrix song sections). The more I think about it, I'd be jazzed if the upward text flow speed matched his words, stopping & starting on each word, & appeared on 2 planes diagonally stretched off towards the distance giving us perspective & a sense of depth, appearing as the 2 walls of a hallway leading off behind our rapper. Also, Matrix chose a glowing green which may or may not work here, but it might be better than the black. Another color might blend with your desaturated overexposed look. Either way, the minuscule black text just sitting there does nothing for me (glitching it doesn't help).

Your video's concept is captivating in a futuristic sense, it's ambitious to try & create a dystopian computer world, but I think you achieved this nicely. However for me it feels like you threw one too many effects at it. Specifically the electronic interference video glitch. Adding this jitter doesn't up your value, in fact it becomes a bit of an irritant to the viewer. I get your intent, you want to keep things moving, less focus on all that background stuff, but perhaps there is a better effect you could use to replace the jitter. Thankfully you're not applying it so much or perhaps at all to your rapper.

Speaking of whom, the song, sadly, is not very appealing. In your defense, I don't understand the language so it engages me far less than a native speaker. However, I do enjoy a good rap tune from time to time, but you'll notice that all good music has a balance of Rhythm, Melody & Harmony. This track has no melody nor harmony. So, like the glitch jitter effect, it becomes tedious. Instead of a chorus or hook, we have Lawrence Fishburne's dialogue from Matrix, which actually becomes the most attractive aspect of the song. Instead of your single sustained synth note, if we had even a modest change up or chord progression, it would transform the song positively.

As I often say here, all memorable music videos begin with a great song, one that gets in your head, you find yourself singing it in the shower, you want to hear it again. Sorry, but I can't say that about this song. Music can either make or break a film.

Be encouraged, Ogrindo, you've got skills. (or, I guess since it's a rap song... I should say "mad skillz")









J. Matthew
Global•Watch•Media•Consulting
www.GWM2.com

Twitter - @GlobalWatchM3