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Need criticism on an advert
- simonpwood
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21 Nov 2012 12:16 #17580
by simonpwood
Need criticism on an advert was created by simonpwood
This is an ad I am making for a small 'boutique' hotel in Uganda.
The building was built back in the late 1930's, and so the hotel has tried to maintain the old world colonial charm of the place, while integrating modern amenities discretely. The decor is a fusion of traditional African and Colonial British designs.
I wanted a very soft and old fashioned look to this, and to try and capture the sense of calm tranquility and privacy that the hotel uses as its main selling point. Thats the niche that it operates in.
I cant get this to work to my satisfaction though:
The image is soft; this was pretty much baked in by shooting wide open with heavy ND. I wanted that soft focus & vignette look that you see in old photographs; though I didn't want to go for all out cliched sepia. The image has been heavily graded to try and give it some warmth and a kind of old-fashioned, out-of-time, other-worldliness.
The camera was locked on a tripod for most of the shoot; but I tried to create movement through big rack-focuses, slow tilts & pans, and tracking shots on a slider.
I chose a song that has a very chilled Moby kind of vibe to reflect the laid back ambience of the place (traditional style African music did not work here).
I usually only ever go for hard cuts when I edit, but here I ended up doing cross dissolves for everything; again trying to add to the softness of the vibe.
I didn't want to do a voiceover so I went for titles to highlight some of the main points.
I couldn't decide on the final titles so I put in a holding card with info for the moment.
I'm not sure if any of this is working though:
Some of the motion on vimeo has been really spoiled (there is a lot of jerkiness that is not on the original export), and a couple of pans need to be slowed down a bit (especially the one at the end).
But whats missing here? Something feels off, but I cant put my finger on it.
Any constructive criticism would be greatly appreciated!
The building was built back in the late 1930's, and so the hotel has tried to maintain the old world colonial charm of the place, while integrating modern amenities discretely. The decor is a fusion of traditional African and Colonial British designs.
I wanted a very soft and old fashioned look to this, and to try and capture the sense of calm tranquility and privacy that the hotel uses as its main selling point. Thats the niche that it operates in.
I cant get this to work to my satisfaction though:
The image is soft; this was pretty much baked in by shooting wide open with heavy ND. I wanted that soft focus & vignette look that you see in old photographs; though I didn't want to go for all out cliched sepia. The image has been heavily graded to try and give it some warmth and a kind of old-fashioned, out-of-time, other-worldliness.
The camera was locked on a tripod for most of the shoot; but I tried to create movement through big rack-focuses, slow tilts & pans, and tracking shots on a slider.
I chose a song that has a very chilled Moby kind of vibe to reflect the laid back ambience of the place (traditional style African music did not work here).
I usually only ever go for hard cuts when I edit, but here I ended up doing cross dissolves for everything; again trying to add to the softness of the vibe.
I didn't want to do a voiceover so I went for titles to highlight some of the main points.
I couldn't decide on the final titles so I put in a holding card with info for the moment.
I'm not sure if any of this is working though:
Some of the motion on vimeo has been really spoiled (there is a lot of jerkiness that is not on the original export), and a couple of pans need to be slowed down a bit (especially the one at the end).
But whats missing here? Something feels off, but I cant put my finger on it.
Any constructive criticism would be greatly appreciated!
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21 Nov 2012 12:34 #17582
by simonpwood
Replied by simonpwood on topic Need criticism on an advert
I should add that the delivery of this video was meant for online only; essentially the video would be embedded in their website.
So the idea was not to provide full info about the hotel and its facilities as a standalone advert, but rather to make a video to compliment the info from the website.
So the idea was not to provide full info about the hotel and its facilities as a standalone advert, but rather to make a video to compliment the info from the website.
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21 Nov 2012 12:42 - 21 Nov 2012 12:47 #17583
by TrixTrax9000
Replied by TrixTrax9000 on topic Need criticism on an advert
Ahh... so it is Vimeo making pans unsmooth. Is there any host that doesn't do that? I like your film, & have a few ideas, it's showing plenty of potential, right now I'm about 80% positive on it. For starters, the music's great along with most of the visuals.
I'll write you full report tomorrow, must sleep now, it's very late & I'm starting to lose it... I mean... "unsmooth" isn't even a word.
(any info on the target demographic?)
I'll write you full report tomorrow, must sleep now, it's very late & I'm starting to lose it... I mean... "unsmooth" isn't even a word.
(any info on the target demographic?)
Last edit: 21 Nov 2012 12:47 by TrixTrax9000 .
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21 Nov 2012 13:03 #17585
by simonpwood
Replied by simonpwood on topic Need criticism on an advert
Hmmm...the target demographic would be pretty much everyone! Currently they are quite successful in their niche market; mostly catering to tourists, the expatriate market, and a growing number of business travelers.
Essentially anyone who is looking for a break away from generic large hotels and is looking for a more intimate and personable experience (while still maintaining high standards of food, accommodation, amenities etc).
Their website has been just relaunched (still undergoing construction and changes) with more of an emphasis on social media integration like Tripadvisor and Facebook. It was meant to launch at the end of the year but the designer got the ball rolling earlier than expected; one of the integrations was with their new youtube channel - of which this video was going to be the first of a number of local interest pieces.
So as it is the video is live at the moment on the new website! Its not a problem though; once I finalize the video I will delete the current one so they can embed the finished piece.
Essentially anyone who is looking for a break away from generic large hotels and is looking for a more intimate and personable experience (while still maintaining high standards of food, accommodation, amenities etc).
Their website has been just relaunched (still undergoing construction and changes) with more of an emphasis on social media integration like Tripadvisor and Facebook. It was meant to launch at the end of the year but the designer got the ball rolling earlier than expected; one of the integrations was with their new youtube channel - of which this video was going to be the first of a number of local interest pieces.
So as it is the video is live at the moment on the new website! Its not a problem though; once I finalize the video I will delete the current one so they can embed the finished piece.
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21 Nov 2012 13:19 #17586
by TrixTrax9000
Replied by TrixTrax9000 on topic Need criticism on an advert
Ok, great, thanks Simon.
Their website ad copy needs some tweaking too, hopefully so the central theme will work in concert with your video.
Must sleep now... talk tomorrow...
Their website ad copy needs some tweaking too, hopefully so the central theme will work in concert with your video.
Must sleep now... talk tomorrow...
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21 Nov 2012 13:25 #17587
by anickt
Replied by anickt on topic Need criticism on an advert
Simon
This is very beautiful and nicely done.
I think the thing that's missing is people actually enjoying themselves at the place. I know this is not always possible but that's what strikes me. Imagine beauty shots of a car. That's nice but what happens when you cut in reaction shots of someone actually driving it. It goes to a new level.
Since that may not be an option for this spot, I am hearing a very very very sparse voiceover with a warm female voice enticing the viewer to investigate the place. Also, whatever graphics you end up using, make sure they are directed at meeting the viewers needs/wants/desires.
That's my quick reaction to watching it just once. Good luck!
This is very beautiful and nicely done.
I think the thing that's missing is people actually enjoying themselves at the place. I know this is not always possible but that's what strikes me. Imagine beauty shots of a car. That's nice but what happens when you cut in reaction shots of someone actually driving it. It goes to a new level.
Since that may not be an option for this spot, I am hearing a very very very sparse voiceover with a warm female voice enticing the viewer to investigate the place. Also, whatever graphics you end up using, make sure they are directed at meeting the viewers needs/wants/desires.
That's my quick reaction to watching it just once. Good luck!
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21 Nov 2012 18:50 #17603
by simonpwood
Replied by simonpwood on topic Need criticism on an advert
Hey thanks for looking at it and glad you thought it looked nice.
Yes, the lack of customers is definitely a factor here. There was no budget for actors/models, and the kind of people that choose to stay in a quiet, relaxing & private location are the same people that don't like being bothered by cameramen!
I'm taking your comments on-board regarding the voiceover, and still debating it in my mind.
Cheers!
Yes, the lack of customers is definitely a factor here. There was no budget for actors/models, and the kind of people that choose to stay in a quiet, relaxing & private location are the same people that don't like being bothered by cameramen!
I'm taking your comments on-board regarding the voiceover, and still debating it in my mind.
Cheers!
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21 Nov 2012 22:54 - 21 Nov 2012 23:47 #17609
by TrixTrax9000
Replied by TrixTrax9000 on topic Need criticism on an advert
Alright, sorry for the delay, Simon, I’ve got a ton of stuff going on right now. So… I’m going to be very blunt here, because I know you can handle it.
As mentioned, I’m about 80% loving this, but that 20% negative could be reduced right down to 5% & yet still give a person some indescribable bad vibe. It’s subtle, but when a couple, a businessman or family are looking into possible places to stay, they might see several hotel vids, & one just meshes with their spirit synergistically. The others, they might not be able to articulate exactly what they didn’t like… it was just a feeling. You know?
Movies are an emotional experience, a palpable feelings centered medium, & so is a hotel visit. It’s very intimate, it’s your home for a time, you’re trusting them with your life even. Whether on vacation or business, you need the hotel experience to be dream holiday in the midst of the battle. Because everything is full of conflict, the traffic, airport, company meetings, foreign negotiations, etc., the hotel must be the oasis away from life’s storms, to relax, unwind, recharge, refresh, have fun, dine, drink, enjoy, make love, live again.
That’s our cinematic narrative. Therefore, what can we possibly present that generates these feelings? We need an almost dream like sanctuary, but not a lonely monastery (the quick black light test will show you what most hotel rooms are still used for). For the most part, your film has us moving in the right direction, there’s a relaxing feel to the way you’ve showcased the property (notice I say property & not people), but I think we need to go a bit further. The music already works, but I’d stretch your crossfades by almost double, gently ease us into these rooms where we’ll lay down our head to rest, slide us into that comfortable place where we’ll enjoy a drink. More dream.
Our friend Anickt has a point about people. Years ago I did some work for a huge international chain, their website & videos, indeed all their promo featured their luxury hotels around the world, in all their massive splendor. The first question I asked was “Where are the people?” These places looked like beautifully designed giant mausoleums. Completely empty. “Place a couple here casually chatting, a business trio there, a gentleman arriving…” a hotel is a place of life. But here’s the rub, what kind of people, & how to frame them. This especially includes the hotel staff. We understand you don’t have the resources for models & actors, but you know how to improvise, the team there will pitch in, when people are having fun play acting, who knows, maybe even a real guest won’t mind their shoulder or arm in a shot. On major film sets, the one thing you never hear is an excuse, folks band together to do whatever it takes to get the shot. I’ve seen guys borrow hairspray from the makeup lady to mist onto a light screen to bring it down a notch. Necessity is the mother of invention, & three or four other trite sayings.
Let’s dig down into your film now… I don’t know where you are in relation to the location, or if you can do any pick-up shots, but always remember, Simon, I’m not here to upset you or solely look for negatives, but I’m going to be brutally honest shot by shot & point out where I see disconnects from our dream, subtle psychic pin pricks that accumulate throughout the course of the movie til at the end I’m left with an overall feeling effected by the sum total of gentle coaxing caresses versus all those pins & needles. Sure, some of the needles may seem insignificantly minuscule, but as in the death by a thousand cuts, they add up.
We’ll start with a cold slap; the still image has to go, I’ll explain in a moment.
Opening shots; Love your fade from black, appropriate music, soft focus & forward movement thru the foliage. First neg, your shadows encroaching on the leaves. Ominous darkness increasing on a sunny scene. Very subtle, very real, horror movie overtones. Don’t believe me, show the exact same image to scary music, suddenly those shadows reveal their true nature. We’re looking for light here.
Next shot, on second viewing I’m guessing it’s the hotel lobby, but hotel lobbies are usually lofty grand cathedrals, I feel really boxed in already, why is that? Look at your frame, is that a letter box all of a sudden? No, you’ve got a very dark foreground stretching 20% into the frame & a black ceiling looming 30% down! Who on earth paints their ceiling black? The feeling of this shot is claustrophobia, not something I’ve ever suffered from, until now. This room is un-hotel-like, it really feels like someone’s house, & not a comfortable one. You’ve got some movement with the blonde woman crossing, but what this does in effect is provide our eyes with a direct reference to exactly how low the black ceiling is. Unless she’s nine feet tall, our claustrophobia is increasing. Next, her dress. On first viewing, I thought she was a guest, why did she register in my mind as such? Because she’s too casually dressed in jeans to be the manager, as she obviously is. Everyone else in the hotel’s employ wears a smart uniform, she’s above that, I mistook it, already we have incongruity.
The congruency we seek is for our target demographic, they’re on a journey of discovery, from the website, to the video, to email or phone, from the airport, to the front desk, to their room. All should be lovely, every step of the way, no surprises, nothing to make me think this isn’t exactly what I hope it is.
The website is calling this a “premier” & “exclusive” hotel, using terms like “upmarket” & “luxurious,” but the little negs I’ve detailed drag the place back into the B&B (Bed & Breakfast lodging house) category they’re claiming to be above. I truly want to believe they’re an exclusive hotel, but they need to appear like one. Otherwise I’m beginning to feel it’s just another B&B that intends to charge me like it’s the Hyatt Regency, “Gee, how many stars they’ve got?” If The Boma management team want their place to be accepted as the exclusive luxury hotel they purport to be, we need to remove any incongruence. Premier hotels have uniforms for all staff, occasionally upper management may be wearing an expensive tailored suit with a classy name tag, but they always look professional. Ok, so this is Africa, it’s hot here, & we’re a casual establishment, fine, but you still must exude an air of professional appearance. Is this an upscale venue with downscale management? You might think me going on a bit too much over such a tiny detail, but you know what? Everyone knows this already, Simon, the African people in your last video (TraidLinks), the guys meeting at the business training center, eager to learn, trying to get ahead, every single one of them was wearing a pressed white shirt, one in a suit & tie. These are guys that haven’t made it yet, sitting outside, meeting in a park, one of them has a backpack instead of a briefcase, yet they’re all dressing for success. Am I to believe that since this blonde woman has “made it” she doesn’t care anymore?
In Singapore they have a saying that the entire country didn’t really get on the road to financial excellence until the invention of air-conditioning, because until then people couldn’t meet dressed appropriately for an attitude of business.
Enough said… let’s get back to our movie…
Ethnic decor works for me, nice rack focus. I’m having a slight issue with the font appearing, we’ve got two things which on their own work nicely, but together somehow become a little awkward. The flowery script & the typewriter reveal. I like the idea of a classy font, we are upscale after all, but I’m not convinced it’s that particular font. Since we’re only dealing with two word slogans I find a slight irritation in waiting for that typewriter to finish, it’s dragging me away from the visuals I’m trying to enjoy. Perhaps a single fade in place, the entire slogan coming at once, fades in centered, not left to right, the duration of the fade a little quicker than the left to right motion now. Fade out a touch slower.
Love your next tracking shot thru the foliage to the pool, it matches their lead shot utilized on every page of their website. One actually get’s tired of it appearing first after every click, I’d randomize that. You’ve got a beautiful dolly move here, lovely, gentle, smooth, perfect. The next shot ruins it because we join the clip too early in the tilt, I’ve seen the edge of the pool, I don’t want to see it again, place me in the water now. Again a slower cross fade, ease us into the water. Actually, if you had a GoPro or acrylic case, I wouldn’t mind blue pool bottom tile tilt to coming up thru the water’s surface to see the trees & then the sky. Now that I think of it, some babes in bikinis sunning on those lounge chairs, sipping drinks might be nice… but I digress.
Text; a swimming pool is hardly a “modern” comfort, pools go back to Biblical times. Perhaps something like “Luxury Comforts” might be more fitting, & match the site’s sales spiel.
Your next shot kind of confuses me, the web told us the gardens are great, I see a bit of one, but why the birdcage? The website boasts the lush gardens as a haven for exotic birds, so why are you showing me a gilded bird imprisoned in a constrictive black cage? Is this another sinister subliminal?
I love the textured wall behind, if you want to show off your rack focus, I’d prefer another tracking shot here, same speed, sweep past that textured wall, maybe a little tighter below the cage so we don’t see it, then pull focus as we round the edge & you pan the gorgeous gardens, back the way we came, but you’re still tracking forward.
Next few shots work well, you’ve shown the rooms in an appealing light, gorgeous colors, beautiful. Finally some green plants in the rooms, that’s what the “lobby” needs. The African dark woods are very dark, something to shoot cautiously. Your framing of the carved table shot is high art, Simon, but after several views & pauses I can’t for the life of me decipher what that “Personal Touches” thing is supposed to be. My best guess is a little glass of potpourri, but how personal is that? It probably sits there for months. Some exotic hotels I’ve stayed in place a tropical flower on your pillow each day along with a little luxurious treat. Now that’s a personal touch.
Your next shot gliding thru the door to the balcony is my favorite in the entire piece. Everything is perfect here, the color grading, vignetting, tracking speed, I love it all. Did I say everything? I see they spell “verandah” with an “H” on the end, thru their website, as it appears again here. Personally, although both versions are acceptable, I feel the greater or more popular usage is without an “H” appearing simply as “veranda.” It’s the only tiny needle I could find in this scene’s otherwise perfect haystack. Please experiment with slightly slower crossfades.
Ahh, finally the garden pan I sought, works well for me, beginning & ending with textured walls, slower fades might soften the hard edges of those walls. You know, Simon, now that I examine it closely, I would actually prefer you slow the speed a bit, not necessarily the length of the pan, but the movement of the wind in the trees. All exterior shots can benefit from greater gentleness of breeze, up our dream value slow down time. This is a haven.
Ok, this is the moment we’ve been waiting for… my least favorite scene of the film. I’m reluctant to use words like “loathe” but this scene goes very wrong in too many ways. It really breaks my dream. The perfect fantasy hotel staff, are unobtrusive, they silently appear & disappear like friendly wisps, delivering blessings, removing discards. Anytime we see them it’s merely a glimpse as they leave us with something memorable to enjoy, they’re gone like the breeze, yet happily appear again as if by magic when summoned.
And now for something completely different… A relatively dark & very narrow hard edged brick & mortar passage, I’m seeing her for way too long, she’s coming right at me, this is confrontational, her expression is not so comforting. Sorry to say this about her, I’m sure she’s a sweetheart, God bless her, but she’s not that attractive, & her expression while a kind of a smile, isn’t really. It’s very tight, & if you examine the still, the sides of her mouth go down, that’s a frown, now I know she’s trying to smile, but it’s not her natural inclination at this moment. She’s nervous, & now I feel it. Ok, we get it, she’s not an actress, the camera upsets her a bit. But that vibe is contagious & contaminates the film. Am I being a bit strong here? Perhaps, but I feel something from this scene & it’s not welcoming. I don’t really like this set or this shot, but I enjoy the concept of the girl bringing us food. If you absolutely had to use this scene, what I would probably do here, is shoot the passage empty first. Maybe even try tracking backwards so the columns sweep past us on either side, even try a wider lens, see if it works. Then when you’ve reached your mark she appears, dreamlike, you’ve got the entire passage shot from your mark for the duration of her walk, without her there, then you have her walk the scene. Overlay her in & out so she fades from the distance in three stages, slow her pace down considerably, but only show bits of it, we don’t have to see her entire walk. Slower speed will reduce that jitter on the plant she’s carrying, again the gentle breeze. She’s an angel now appearing as in a dream, the fades have to be very gentle, the columns are real, she’s a bit more luminescent now as she comes into proximity we need to see the flash of her smiling teeth. The beauty of the African smile lights the important beat of the scene.
At the risk of sounding pedantic to more experienced filmmakers who read this, please allow me to explain what I mean by the “beat” of the scene, since many beginners also read here. In this case I’m not referring to a pause or moment of silence as it appears in a script’s dialogue for dramatic effect, rather my allusion is to the point of the scene, the climatic cinematic purpose of the scene that drives our story forward.
Don’t let her get so close to the camera, we never want her to invade our personal space, or ever sense collision is imminent, let her fading & appearing grace us with the light of her smile shining into our space, then she fades away. The passage remains, was she ever there?
Though easily overlooked by the over abundance of negs in the scene, I’m drawn to her colorful bracelet, a vibrant touch of Africa. Let’s use it again as a touchstone, a kind of recurring African point of reference.
Next we have another tilt, lovely colorful room, but that flat screen looks awfully small & inadequate by today’s “luxury hotel” standards. Do we really want to expose it from this unflattering angle?
Also, the website touts its eco friendly lightbulbs, here we have our couch flanked by two identical lamps yet one light is warm & yellow, matching the room, while the other is cold gray & dingy matching nothing.
Next we have a wonderful missed opportunity, the “Fine Dining” experience. Where is it? Were they fasting that day? Lonely Planet says “The food gets rave reviews.” Well, where is it?
Bring me thru that window, show me a couple at that table. Use hotel staff if you must, I don’t need to really see them, our subject is the table, wine, hands, how about one black, one white? We’re all modern here. Get blondie from the lobby, set some dude across from her, but not in a hotel uniform. Show some jewelry, raise a glass, then… our phantom arm fades into view like a dream again, the food is magically appearing, the servant’s arm is fading out of view, but wait… there’s that African bracelet again. The food looks amazing steam rising, done.
The slow pull on the booze is ok, as is the tracking for our bartender. Once again, I’d prefer you film that twice, once without him there, then fade him in & out a bit & end on a flashing warm white smile. The smile is the most universal of languages, & the African the highest contrast, thus one of the most beautiful. Some might argue it’s Obama’s strongest suit. Certainly a magnetic moment can be capitalized here.
Wine rack’s great, not sure what’s “eco-friendly” about fruit. I had to root about on their site to find the solar water system, that’s more eco than bananas to me. So something about the wording & imagery here is weak.
Final shot a panning vista of the house & garden. I realize it’s a classic home, but these shots do make it look like it’s just a home. Sure it’s a nice home, but it’s bit anticlimactic in the exclusive hotel sense. Love the gardens, love the pan, lush foliage & African sky, but it does kind of have a slight let down back yard feel to it. Also, there’s a strange dark line over the peak of the house, at first I thought it was an antenna, whatever it is, I don’t care for it.
Closing credits, we’re still going with the typing reveal, which with more text is even more tedious. The speed of the typing is a tempo that well exceeds that of the music & mood thus is off-putting, I would much prefer all the words to fade in one block together, gently fade out together, match your music & mood tempo, look at the perfect speed of your tracking, that pace should reign throughout.
Over all I’d say it’s almost there. The negs I’ve raised do accumulate. As per your “something missing” notion, I’d suggest the addition of guests as in sweeping down from a shoulder to hands held on a couch as we pan a room, would add tremendous value with no need for professional actors. Another facet of my hotel necessities list is that of highspeed internet connections, which I know from Boma’s site they offer. Bring along your MacbookPro, or preferably an Air, & show it from the side wirelessly operating with a woman closing it as some food arrives or her man gives her a flower.
There’s your visual for “Modern Amenities.”
Still image; I really hate to acquiesce & conform to the website’s predominant use of the swimming pool foliage image, but it’s the most suitable at the moment. That is, until you have a pair of hands in the dining room raising a glass.
As usual, Simon, very impressive work.
J. Matthew
Global•Watch•Media•Consulting
www.GWM2.com
As mentioned, I’m about 80% loving this, but that 20% negative could be reduced right down to 5% & yet still give a person some indescribable bad vibe. It’s subtle, but when a couple, a businessman or family are looking into possible places to stay, they might see several hotel vids, & one just meshes with their spirit synergistically. The others, they might not be able to articulate exactly what they didn’t like… it was just a feeling. You know?
Movies are an emotional experience, a palpable feelings centered medium, & so is a hotel visit. It’s very intimate, it’s your home for a time, you’re trusting them with your life even. Whether on vacation or business, you need the hotel experience to be dream holiday in the midst of the battle. Because everything is full of conflict, the traffic, airport, company meetings, foreign negotiations, etc., the hotel must be the oasis away from life’s storms, to relax, unwind, recharge, refresh, have fun, dine, drink, enjoy, make love, live again.
That’s our cinematic narrative. Therefore, what can we possibly present that generates these feelings? We need an almost dream like sanctuary, but not a lonely monastery (the quick black light test will show you what most hotel rooms are still used for). For the most part, your film has us moving in the right direction, there’s a relaxing feel to the way you’ve showcased the property (notice I say property & not people), but I think we need to go a bit further. The music already works, but I’d stretch your crossfades by almost double, gently ease us into these rooms where we’ll lay down our head to rest, slide us into that comfortable place where we’ll enjoy a drink. More dream.
Our friend Anickt has a point about people. Years ago I did some work for a huge international chain, their website & videos, indeed all their promo featured their luxury hotels around the world, in all their massive splendor. The first question I asked was “Where are the people?” These places looked like beautifully designed giant mausoleums. Completely empty. “Place a couple here casually chatting, a business trio there, a gentleman arriving…” a hotel is a place of life. But here’s the rub, what kind of people, & how to frame them. This especially includes the hotel staff. We understand you don’t have the resources for models & actors, but you know how to improvise, the team there will pitch in, when people are having fun play acting, who knows, maybe even a real guest won’t mind their shoulder or arm in a shot. On major film sets, the one thing you never hear is an excuse, folks band together to do whatever it takes to get the shot. I’ve seen guys borrow hairspray from the makeup lady to mist onto a light screen to bring it down a notch. Necessity is the mother of invention, & three or four other trite sayings.
Let’s dig down into your film now… I don’t know where you are in relation to the location, or if you can do any pick-up shots, but always remember, Simon, I’m not here to upset you or solely look for negatives, but I’m going to be brutally honest shot by shot & point out where I see disconnects from our dream, subtle psychic pin pricks that accumulate throughout the course of the movie til at the end I’m left with an overall feeling effected by the sum total of gentle coaxing caresses versus all those pins & needles. Sure, some of the needles may seem insignificantly minuscule, but as in the death by a thousand cuts, they add up.
We’ll start with a cold slap; the still image has to go, I’ll explain in a moment.
Opening shots; Love your fade from black, appropriate music, soft focus & forward movement thru the foliage. First neg, your shadows encroaching on the leaves. Ominous darkness increasing on a sunny scene. Very subtle, very real, horror movie overtones. Don’t believe me, show the exact same image to scary music, suddenly those shadows reveal their true nature. We’re looking for light here.
Next shot, on second viewing I’m guessing it’s the hotel lobby, but hotel lobbies are usually lofty grand cathedrals, I feel really boxed in already, why is that? Look at your frame, is that a letter box all of a sudden? No, you’ve got a very dark foreground stretching 20% into the frame & a black ceiling looming 30% down! Who on earth paints their ceiling black? The feeling of this shot is claustrophobia, not something I’ve ever suffered from, until now. This room is un-hotel-like, it really feels like someone’s house, & not a comfortable one. You’ve got some movement with the blonde woman crossing, but what this does in effect is provide our eyes with a direct reference to exactly how low the black ceiling is. Unless she’s nine feet tall, our claustrophobia is increasing. Next, her dress. On first viewing, I thought she was a guest, why did she register in my mind as such? Because she’s too casually dressed in jeans to be the manager, as she obviously is. Everyone else in the hotel’s employ wears a smart uniform, she’s above that, I mistook it, already we have incongruity.
The congruency we seek is for our target demographic, they’re on a journey of discovery, from the website, to the video, to email or phone, from the airport, to the front desk, to their room. All should be lovely, every step of the way, no surprises, nothing to make me think this isn’t exactly what I hope it is.
The website is calling this a “premier” & “exclusive” hotel, using terms like “upmarket” & “luxurious,” but the little negs I’ve detailed drag the place back into the B&B (Bed & Breakfast lodging house) category they’re claiming to be above. I truly want to believe they’re an exclusive hotel, but they need to appear like one. Otherwise I’m beginning to feel it’s just another B&B that intends to charge me like it’s the Hyatt Regency, “Gee, how many stars they’ve got?” If The Boma management team want their place to be accepted as the exclusive luxury hotel they purport to be, we need to remove any incongruence. Premier hotels have uniforms for all staff, occasionally upper management may be wearing an expensive tailored suit with a classy name tag, but they always look professional. Ok, so this is Africa, it’s hot here, & we’re a casual establishment, fine, but you still must exude an air of professional appearance. Is this an upscale venue with downscale management? You might think me going on a bit too much over such a tiny detail, but you know what? Everyone knows this already, Simon, the African people in your last video (TraidLinks), the guys meeting at the business training center, eager to learn, trying to get ahead, every single one of them was wearing a pressed white shirt, one in a suit & tie. These are guys that haven’t made it yet, sitting outside, meeting in a park, one of them has a backpack instead of a briefcase, yet they’re all dressing for success. Am I to believe that since this blonde woman has “made it” she doesn’t care anymore?
In Singapore they have a saying that the entire country didn’t really get on the road to financial excellence until the invention of air-conditioning, because until then people couldn’t meet dressed appropriately for an attitude of business.
Enough said… let’s get back to our movie…
Ethnic decor works for me, nice rack focus. I’m having a slight issue with the font appearing, we’ve got two things which on their own work nicely, but together somehow become a little awkward. The flowery script & the typewriter reveal. I like the idea of a classy font, we are upscale after all, but I’m not convinced it’s that particular font. Since we’re only dealing with two word slogans I find a slight irritation in waiting for that typewriter to finish, it’s dragging me away from the visuals I’m trying to enjoy. Perhaps a single fade in place, the entire slogan coming at once, fades in centered, not left to right, the duration of the fade a little quicker than the left to right motion now. Fade out a touch slower.
Love your next tracking shot thru the foliage to the pool, it matches their lead shot utilized on every page of their website. One actually get’s tired of it appearing first after every click, I’d randomize that. You’ve got a beautiful dolly move here, lovely, gentle, smooth, perfect. The next shot ruins it because we join the clip too early in the tilt, I’ve seen the edge of the pool, I don’t want to see it again, place me in the water now. Again a slower cross fade, ease us into the water. Actually, if you had a GoPro or acrylic case, I wouldn’t mind blue pool bottom tile tilt to coming up thru the water’s surface to see the trees & then the sky. Now that I think of it, some babes in bikinis sunning on those lounge chairs, sipping drinks might be nice… but I digress.
Text; a swimming pool is hardly a “modern” comfort, pools go back to Biblical times. Perhaps something like “Luxury Comforts” might be more fitting, & match the site’s sales spiel.
Your next shot kind of confuses me, the web told us the gardens are great, I see a bit of one, but why the birdcage? The website boasts the lush gardens as a haven for exotic birds, so why are you showing me a gilded bird imprisoned in a constrictive black cage? Is this another sinister subliminal?
I love the textured wall behind, if you want to show off your rack focus, I’d prefer another tracking shot here, same speed, sweep past that textured wall, maybe a little tighter below the cage so we don’t see it, then pull focus as we round the edge & you pan the gorgeous gardens, back the way we came, but you’re still tracking forward.
Next few shots work well, you’ve shown the rooms in an appealing light, gorgeous colors, beautiful. Finally some green plants in the rooms, that’s what the “lobby” needs. The African dark woods are very dark, something to shoot cautiously. Your framing of the carved table shot is high art, Simon, but after several views & pauses I can’t for the life of me decipher what that “Personal Touches” thing is supposed to be. My best guess is a little glass of potpourri, but how personal is that? It probably sits there for months. Some exotic hotels I’ve stayed in place a tropical flower on your pillow each day along with a little luxurious treat. Now that’s a personal touch.
Your next shot gliding thru the door to the balcony is my favorite in the entire piece. Everything is perfect here, the color grading, vignetting, tracking speed, I love it all. Did I say everything? I see they spell “verandah” with an “H” on the end, thru their website, as it appears again here. Personally, although both versions are acceptable, I feel the greater or more popular usage is without an “H” appearing simply as “veranda.” It’s the only tiny needle I could find in this scene’s otherwise perfect haystack. Please experiment with slightly slower crossfades.
Ahh, finally the garden pan I sought, works well for me, beginning & ending with textured walls, slower fades might soften the hard edges of those walls. You know, Simon, now that I examine it closely, I would actually prefer you slow the speed a bit, not necessarily the length of the pan, but the movement of the wind in the trees. All exterior shots can benefit from greater gentleness of breeze, up our dream value slow down time. This is a haven.
Ok, this is the moment we’ve been waiting for… my least favorite scene of the film. I’m reluctant to use words like “loathe” but this scene goes very wrong in too many ways. It really breaks my dream. The perfect fantasy hotel staff, are unobtrusive, they silently appear & disappear like friendly wisps, delivering blessings, removing discards. Anytime we see them it’s merely a glimpse as they leave us with something memorable to enjoy, they’re gone like the breeze, yet happily appear again as if by magic when summoned.
And now for something completely different… A relatively dark & very narrow hard edged brick & mortar passage, I’m seeing her for way too long, she’s coming right at me, this is confrontational, her expression is not so comforting. Sorry to say this about her, I’m sure she’s a sweetheart, God bless her, but she’s not that attractive, & her expression while a kind of a smile, isn’t really. It’s very tight, & if you examine the still, the sides of her mouth go down, that’s a frown, now I know she’s trying to smile, but it’s not her natural inclination at this moment. She’s nervous, & now I feel it. Ok, we get it, she’s not an actress, the camera upsets her a bit. But that vibe is contagious & contaminates the film. Am I being a bit strong here? Perhaps, but I feel something from this scene & it’s not welcoming. I don’t really like this set or this shot, but I enjoy the concept of the girl bringing us food. If you absolutely had to use this scene, what I would probably do here, is shoot the passage empty first. Maybe even try tracking backwards so the columns sweep past us on either side, even try a wider lens, see if it works. Then when you’ve reached your mark she appears, dreamlike, you’ve got the entire passage shot from your mark for the duration of her walk, without her there, then you have her walk the scene. Overlay her in & out so she fades from the distance in three stages, slow her pace down considerably, but only show bits of it, we don’t have to see her entire walk. Slower speed will reduce that jitter on the plant she’s carrying, again the gentle breeze. She’s an angel now appearing as in a dream, the fades have to be very gentle, the columns are real, she’s a bit more luminescent now as she comes into proximity we need to see the flash of her smiling teeth. The beauty of the African smile lights the important beat of the scene.
At the risk of sounding pedantic to more experienced filmmakers who read this, please allow me to explain what I mean by the “beat” of the scene, since many beginners also read here. In this case I’m not referring to a pause or moment of silence as it appears in a script’s dialogue for dramatic effect, rather my allusion is to the point of the scene, the climatic cinematic purpose of the scene that drives our story forward.
Don’t let her get so close to the camera, we never want her to invade our personal space, or ever sense collision is imminent, let her fading & appearing grace us with the light of her smile shining into our space, then she fades away. The passage remains, was she ever there?
Though easily overlooked by the over abundance of negs in the scene, I’m drawn to her colorful bracelet, a vibrant touch of Africa. Let’s use it again as a touchstone, a kind of recurring African point of reference.
Next we have another tilt, lovely colorful room, but that flat screen looks awfully small & inadequate by today’s “luxury hotel” standards. Do we really want to expose it from this unflattering angle?
Also, the website touts its eco friendly lightbulbs, here we have our couch flanked by two identical lamps yet one light is warm & yellow, matching the room, while the other is cold gray & dingy matching nothing.
Next we have a wonderful missed opportunity, the “Fine Dining” experience. Where is it? Were they fasting that day? Lonely Planet says “The food gets rave reviews.” Well, where is it?
Bring me thru that window, show me a couple at that table. Use hotel staff if you must, I don’t need to really see them, our subject is the table, wine, hands, how about one black, one white? We’re all modern here. Get blondie from the lobby, set some dude across from her, but not in a hotel uniform. Show some jewelry, raise a glass, then… our phantom arm fades into view like a dream again, the food is magically appearing, the servant’s arm is fading out of view, but wait… there’s that African bracelet again. The food looks amazing steam rising, done.
The slow pull on the booze is ok, as is the tracking for our bartender. Once again, I’d prefer you film that twice, once without him there, then fade him in & out a bit & end on a flashing warm white smile. The smile is the most universal of languages, & the African the highest contrast, thus one of the most beautiful. Some might argue it’s Obama’s strongest suit. Certainly a magnetic moment can be capitalized here.
Wine rack’s great, not sure what’s “eco-friendly” about fruit. I had to root about on their site to find the solar water system, that’s more eco than bananas to me. So something about the wording & imagery here is weak.
Final shot a panning vista of the house & garden. I realize it’s a classic home, but these shots do make it look like it’s just a home. Sure it’s a nice home, but it’s bit anticlimactic in the exclusive hotel sense. Love the gardens, love the pan, lush foliage & African sky, but it does kind of have a slight let down back yard feel to it. Also, there’s a strange dark line over the peak of the house, at first I thought it was an antenna, whatever it is, I don’t care for it.
Closing credits, we’re still going with the typing reveal, which with more text is even more tedious. The speed of the typing is a tempo that well exceeds that of the music & mood thus is off-putting, I would much prefer all the words to fade in one block together, gently fade out together, match your music & mood tempo, look at the perfect speed of your tracking, that pace should reign throughout.
Over all I’d say it’s almost there. The negs I’ve raised do accumulate. As per your “something missing” notion, I’d suggest the addition of guests as in sweeping down from a shoulder to hands held on a couch as we pan a room, would add tremendous value with no need for professional actors. Another facet of my hotel necessities list is that of highspeed internet connections, which I know from Boma’s site they offer. Bring along your MacbookPro, or preferably an Air, & show it from the side wirelessly operating with a woman closing it as some food arrives or her man gives her a flower.
There’s your visual for “Modern Amenities.”
Still image; I really hate to acquiesce & conform to the website’s predominant use of the swimming pool foliage image, but it’s the most suitable at the moment. That is, until you have a pair of hands in the dining room raising a glass.
As usual, Simon, very impressive work.
J. Matthew
Global•Watch•Media•Consulting
www.GWM2.com
Last edit: 21 Nov 2012 23:47 by TrixTrax9000 .
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22 Nov 2012 04:40 #17630
by muddygun
Replied by muddygun on topic Need criticism on an advert
I would be down for staying there!
Here is my problem with hotels...they have all this beautiful green grass, and no one is out there playing on it! Lets play some futbol on that stuff!
Any-who, I dont mind the first time you show the camera going from still to dollying...but once the movement of the piece gets going it got to be distracting. Like the one with the guy at the bar...I can just visually see you going "ok bartender, i am moving the camera now...action" Just go ahead and fade into the movement, so I am not kind of laughing inside ya know. And to talk about what that girl is doing when she looks like she is not happy or whatever...it looks like she is distracted by the steps she had to go down. Which I would think is why her performance was bad. And, I would say it is a bit long as well.
I have never actually sat down to watch videos to find a good hotel to stay in so i dont know what people expect when watching this...but I would say its way too long. If i am a customer...you got my attention for like 30 seconds....especially if i am surfing the webbers!
Truthfully I would reshoot the whole thing with 30 secs in mind. Keep the elegancy...but definitely have more wide shots and more moving shots because that gives me a since of movement and I won't be shun away so fast.
On the other side of things, if i was looking for a hotel to stay in and i saw this video...I would be like sure. Thats cause i am easy-flowin.
Here is my problem with hotels...they have all this beautiful green grass, and no one is out there playing on it! Lets play some futbol on that stuff!
Any-who, I dont mind the first time you show the camera going from still to dollying...but once the movement of the piece gets going it got to be distracting. Like the one with the guy at the bar...I can just visually see you going "ok bartender, i am moving the camera now...action" Just go ahead and fade into the movement, so I am not kind of laughing inside ya know. And to talk about what that girl is doing when she looks like she is not happy or whatever...it looks like she is distracted by the steps she had to go down. Which I would think is why her performance was bad. And, I would say it is a bit long as well.
I have never actually sat down to watch videos to find a good hotel to stay in so i dont know what people expect when watching this...but I would say its way too long. If i am a customer...you got my attention for like 30 seconds....especially if i am surfing the webbers!
Truthfully I would reshoot the whole thing with 30 secs in mind. Keep the elegancy...but definitely have more wide shots and more moving shots because that gives me a since of movement and I won't be shun away so fast.
On the other side of things, if i was looking for a hotel to stay in and i saw this video...I would be like sure. Thats cause i am easy-flowin.
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22 Nov 2012 14:05 - 22 Nov 2012 14:07 #17645
by simonpwood
Replied by simonpwood on topic Need criticism on an advert
Thanks J. Mathew, that was quite the in-depth analysis; I don't know how you do it! I need to go through everything you have said piece-by-piece, and digest it properly. Luckily, there is no specific time-frame to finishing this video, and I am able to re-shoot it if necessary. I'm gong to respond to your analysis once I have had a chance to take it all in. Cheers, I really appreciate the time you take on this.
Muddygun; thanks for looking at this, and glad you would consider staying there! I saw your music video by the way (the one that everyone is saying is very 80's themed) - its a really artistic piece, and great editing there. Very groovy!
Yeah, timing is a real issue here; how to show a hotel in 30 seconds? I could certainly go for a snappy edit, but it would lose the laid back slow vibe I was aiming for with this edit. Still, it would be an interesting exercise in editing.
I have to say I found it difficult to find good hotel videos online; I didn't get any inspiration from the stuff that was out there? Have you guys seen any really interesting hotel videos that actually sell the accommodation?
Yeah, it might be that I just have to re-shoot most of the footage, that really wont be a problem with this project. But it would be cool if I could get a handle of the footage that I need to suit the tone & mood for the ad......inspiration is needed!
Muddygun; thanks for looking at this, and glad you would consider staying there! I saw your music video by the way (the one that everyone is saying is very 80's themed) - its a really artistic piece, and great editing there. Very groovy!
Yeah, timing is a real issue here; how to show a hotel in 30 seconds? I could certainly go for a snappy edit, but it would lose the laid back slow vibe I was aiming for with this edit. Still, it would be an interesting exercise in editing.
I have to say I found it difficult to find good hotel videos online; I didn't get any inspiration from the stuff that was out there? Have you guys seen any really interesting hotel videos that actually sell the accommodation?
Yeah, it might be that I just have to re-shoot most of the footage, that really wont be a problem with this project. But it would be cool if I could get a handle of the footage that I need to suit the tone & mood for the ad......inspiration is needed!
Last edit: 22 Nov 2012 14:07 by simonpwood.
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22 Nov 2012 15:27 #17651
by Duncan Craig
Replied by Duncan Craig on topic Need criticism on an advert
Here's a four hotels I've shot:
www.thelawrance.com
www.cbinn.co.uk
www.pbinn.co.uk
The difference with mine it that they are based around 'interviews' with key staff members.
Oh, and they are in the North of England...
Regarding the feedback you've got so far.
I won't cover every shot.
The pace is OK, but the typography could be subtler. Perhaps even delayed a little.
Let the pictures tell the story then introduce type. Having all of it writing on is sometimes too slow.
You could consider shooting some material at a higher frame rate and slowing things down a little.
Maybe shoot some night scenes, timelapse of the sun rising/setting.
Try to give a better idea of what the customer might experience throughout their stay.
The edit needs tweaking quite a lot, the content is there but watch every frame closely and decide if you are using the footage to it's best effect.
Duncan.
www.thelawrance.com
www.cbinn.co.uk
www.pbinn.co.uk
The difference with mine it that they are based around 'interviews' with key staff members.
Oh, and they are in the North of England...
Regarding the feedback you've got so far.
I won't cover every shot.
The pace is OK, but the typography could be subtler. Perhaps even delayed a little.
Let the pictures tell the story then introduce type. Having all of it writing on is sometimes too slow.
You could consider shooting some material at a higher frame rate and slowing things down a little.
Maybe shoot some night scenes, timelapse of the sun rising/setting.
Try to give a better idea of what the customer might experience throughout their stay.
The edit needs tweaking quite a lot, the content is there but watch every frame closely and decide if you are using the footage to it's best effect.
Duncan.
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24 Nov 2012 17:40 - 24 Nov 2012 17:41 #17756
by simonpwood
Replied by simonpwood on topic Need criticism on an advert
Hi Duncan, thanks for watching and for posting your videos. They look great; you have a real technique going on there.
If you don't mind me asking what sort of equipment are you using (camera & jib), are you using natural light in the hotels or are you lighting? What about your export settings (thelawrence videos seems very sharp and smooth - how did you get vimeo to play so nicely)?
The interview style that you have for your accommodations unfortunately wont work for me; the owners want something low key. While your videos are great standalone ads for each property, in my case they are looking for something that compliments the information already available on the website (so not really a standalone ad as such). The idea was to capture the atmosphere of the place rather than lay out all the features as an ad.
I think the text is a big part of the problem as you say, as is the grade that I did (it makes it too dark, especially with the vignette - giving it that spooky vibe that TrixTrax mentioned).
The plan right now is to start this over, probably I will use some of the old footage, but I will try to shoot most of it again with a new eye. Ho-hum.
When you say shoot at a higher frame rate and slow it down, what do you mean exactly? Like for pans & tilts? Or just generally?
Cheers.
If you don't mind me asking what sort of equipment are you using (camera & jib), are you using natural light in the hotels or are you lighting? What about your export settings (thelawrence videos seems very sharp and smooth - how did you get vimeo to play so nicely)?
The interview style that you have for your accommodations unfortunately wont work for me; the owners want something low key. While your videos are great standalone ads for each property, in my case they are looking for something that compliments the information already available on the website (so not really a standalone ad as such). The idea was to capture the atmosphere of the place rather than lay out all the features as an ad.
I think the text is a big part of the problem as you say, as is the grade that I did (it makes it too dark, especially with the vignette - giving it that spooky vibe that TrixTrax mentioned).
The plan right now is to start this over, probably I will use some of the old footage, but I will try to shoot most of it again with a new eye. Ho-hum.
When you say shoot at a higher frame rate and slow it down, what do you mean exactly? Like for pans & tilts? Or just generally?
Cheers.
Last edit: 24 Nov 2012 17:41 by simonpwood.
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24 Nov 2012 18:46 #17759
by Duncan Craig
Replied by Duncan Craig on topic Need criticism on an advert
Hi Simon.
My slider is the DIY igus.co.uk stuff: www.zazaslider.com/instructions.html
I bought it a very long time ago before it was widely known about.
Over all the years I used it once on a commercial, but recently it's got more use.
That's due to my shooting on a much smaller camera - the Sony FS100.
I shoot mostly with an 11-16mm Tokina, then a Sigma 24-70 and sometimes a few prime and macro lenses as required.
Mostly it's all natural lighting for interiors, there's no budget to pay my commercial lighting guy. Typically I'd be shooting this kind of thing:
I do use a couple of small LED lights on the interviews and occasionally to lift a dark room corner. The mixed source lighting is a pain, but mostly it came out OK.
It's all shot and cut at 1080p25. Exported to 1080p25 mp4 using Handbrake x264 at 3500kbps so standard stuff. Shutter speed was generally 1/50 or 1/60.
The four videos (three websites) I mentioned were all though the same PR agency who wanted the staff/owners to be seen delivering the commentary. Mostly to save money. That wouldn't have been my personal choice as none of them deliver all that well, it adds a personal touch I suppose, but too long can be spent getting inexperienced camera shy people to look and sound acceptable on camera. The scripts were written as press releases, not allowing pictures to tell the story and coming across as too detailed, again not my choice.
The two Inn were shot across two days driving back and forth between both sites.
Shot on weekdays when older people tend to stay there. Totally daft, as most internet browsing YouTube watching customers would be younger.
The Harrogate filming day was tough, and York was shot before the place was official opened to customers. So all the videos had their issues, I had to make to most of what I had.
Regarding frame rates and so on, I just thought you could try shooting timelapses, and maybe slo-mo of drinks being poured, baths filled with water and petals, swimming pool ripples. It sounds like you have great access to the venue and perhaps have the time to go back and do what you want...
I wouldn't go back to the drawing board completely, a lot of what you have already is great. Perhaps just graded too strongly. And I see they've embedded the video on their website, so they must be happy with it.
My clients were all very happy with their videos. They paid bugger all and got more than they were expecting.
Duncan.
My slider is the DIY igus.co.uk stuff: www.zazaslider.com/instructions.html
I bought it a very long time ago before it was widely known about.
Over all the years I used it once on a commercial, but recently it's got more use.
That's due to my shooting on a much smaller camera - the Sony FS100.
I shoot mostly with an 11-16mm Tokina, then a Sigma 24-70 and sometimes a few prime and macro lenses as required.
Mostly it's all natural lighting for interiors, there's no budget to pay my commercial lighting guy. Typically I'd be shooting this kind of thing:
I do use a couple of small LED lights on the interviews and occasionally to lift a dark room corner. The mixed source lighting is a pain, but mostly it came out OK.
It's all shot and cut at 1080p25. Exported to 1080p25 mp4 using Handbrake x264 at 3500kbps so standard stuff. Shutter speed was generally 1/50 or 1/60.
The four videos (three websites) I mentioned were all though the same PR agency who wanted the staff/owners to be seen delivering the commentary. Mostly to save money. That wouldn't have been my personal choice as none of them deliver all that well, it adds a personal touch I suppose, but too long can be spent getting inexperienced camera shy people to look and sound acceptable on camera. The scripts were written as press releases, not allowing pictures to tell the story and coming across as too detailed, again not my choice.
The two Inn were shot across two days driving back and forth between both sites.
Shot on weekdays when older people tend to stay there. Totally daft, as most internet browsing YouTube watching customers would be younger.
The Harrogate filming day was tough, and York was shot before the place was official opened to customers. So all the videos had their issues, I had to make to most of what I had.
Regarding frame rates and so on, I just thought you could try shooting timelapses, and maybe slo-mo of drinks being poured, baths filled with water and petals, swimming pool ripples. It sounds like you have great access to the venue and perhaps have the time to go back and do what you want...
I wouldn't go back to the drawing board completely, a lot of what you have already is great. Perhaps just graded too strongly. And I see they've embedded the video on their website, so they must be happy with it.
My clients were all very happy with their videos. They paid bugger all and got more than they were expecting.
Duncan.
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24 Nov 2012 22:47 #17764
by TrixTrax9000
Replied by TrixTrax9000 on topic Need criticism on an advert
I'm always promoting slo-mo around here. Drinks, baths, pools & petals sound like appropriate artistic accoutrements.
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28 Nov 2012 13:39 #17905
by Manku247
Replied by Manku247 on topic Need criticism on an advert
Hi Simon,
I'll be brutally honest about your ad - I loved it! I like your style and more importantly your grading. I can see you paid attention to that. You said that perhaps something is missing? The only thing that jumps out for me is that there are no guests. If you were able to get a few guests, I would consider using a few soundbites saying how great the place is, the service, food etc. Well done. PS. My wife was born in Uganda.
Best wishes
Roger Manku.
I'll be brutally honest about your ad - I loved it! I like your style and more importantly your grading. I can see you paid attention to that. You said that perhaps something is missing? The only thing that jumps out for me is that there are no guests. If you were able to get a few guests, I would consider using a few soundbites saying how great the place is, the service, food etc. Well done. PS. My wife was born in Uganda.
Best wishes
Roger Manku.
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28 Nov 2012 17:39 #17929
by simonpwood
Replied by simonpwood on topic Need criticism on an advert
Hey, thanks for watching and glad you liked it. You'll have to come back to Uganda with your wife sometime (I can recommend you a good hotel in Entebbe - harhar)!
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