This signals a big shift to subscription. I guess they are acknowledging that the buy-once business model is no longer enough money for them. This leaves Blackmagic as one of the few companies who is resisting this trend. Also note that the focus of the initial promotion is all about social media influencers. That must be their internal definition of "pro."
Here's another hidden cost. Apple has long been stringy with the amount of cloud storage and they push you to upgrade with a subscription plan. Since you are working with devices that are geared to back-up to the cloud, this will certainly push that revenue up as well.
Not interested, especially paying monthly for the privilege.
I'd suffer less pain and aggravation building a ship in a bottle in a darkened closet than trying to edit anything meaningful on an iPad. I covet display acreage, thank you. (Likely there'll be a watch version next.)
We'll see what happens, but I'm currently not concerned abou the desktop version going subscription. It's just not viable for them to make an iPad app then sell it for $300. I think that would be too big of a sticker shock for people.
Given that both LumaFusion and Resolve are currently less expensive and more feature rich on the iPad, I suspect Apple has a bigger goal with FCP and this is just a cog in that bigger picture. One guess is cloud collaboration.
I don't see this as a stand-alone competitor or tool but as part of anticipated growth in the ecosystem and integration with many new features in the Desktop FCP.
It does make sense to me if they have a bunch of features that they're launching with the iPad version and they've been working on that, not to want to blow themselves up launching them before the iPad version. I'm hoping for at least parity of features (i.e. desktop doesn't lack things iPad has) and it would be very exciting if they were making a bigger push and this is the first step, but time will tell...
How does one get all of the footage onto an iPad? Can external drives be mounted to them and explored like they can be on a real computer? Oops I forgot... "What's a computer?"
I can't see how this would ever be beneficial, at least for me. I don't need to EDIT on the set, so it's useless there. I'm on the set for production, not post-production. But if my workflow was so discombobulated that I did need to edit on set, I'd get a laptop. On vacation and need to work instead of relax?? I'd again get a laptop. What's the use case here?
One thing is for certain... Final Cut Pro (desktop) will be getting an update to add the feature that Keyper formerly did, removing people from backgrounds without green or blue screens. This will happen on or before the iPad version launches. It HAS to in order to move projects from iPad to REAL Final Cut Pro, which the iPad offers.
It will only work with recent iPad Pros that have a USBC port. You can connect an external drive to it. These iPads can have 2 TB drives, which goes a long way. There will be a new FCP version 10.6.6 on or before the 23rd.
I hate this on so many levels. First, they ignore any quality updates to regular FCP for a year. Then they have a version for iPad and I can't imagine any serious editor wanting to cut on an iPad. Third, they introduce subscription pricing which is the worst! Overall, a bad day to be a FCP editor.
When I travel I download my dailies to an SSD attached to my iPad and do rough cuts in LumaFusion and then export to FCP XML when I get home. The drawback to this is that effects and titles are not fully compatible between the two programs.
I will definitely down load the 30 trial version to test it. As for the subscription I do not think that $5/mo or $50/year is an unreasonable price. It is cheaper than Apple TV or Disney+ or some of the other streaming services or software subscriptions like Adobe.