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Apple's new iMac commercial showcases Premiere

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20 Nov 2018 20:51 #97844 by bradywurtz
Apple's new iMac commercial showcases Premiere was created by bradywurtz


I just don't know how serious they are about FCPX anymore. They released a series of videos for the Holidays on YouTube. One showcases editing on the iMac with Premiere, one showcases coloring in Photoshop on an iMac, and at least the one showcasing creating music was using Logic Pro X.

1 out of 3 ain't bad, but that hurts. It almost feels like a slap in the face. Never felt like losing hope in FCPX until now. Thanks Apple. Rant over. Sorry.

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20 Nov 2018 21:03 #97845 by martinX
Replied by martinX on topic Apple's new iMac commercial showcases Premiere
Meh. They know the FCPX users have to buy Apple products. Not every editor is a Final Cut user, though, and they have a choice of PC or Mac. This ad is to remind them they do have a choice.

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20 Nov 2018 21:16 #97846 by smg669
Replied by smg669 on topic Apple's new iMac commercial showcases Premiere
And it looks like an old iMac.

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21 Nov 2018 00:21 #97851 by scotyount
Replied by scotyount on topic Apple's new iMac commercial showcases Premiere
Do you guys seriously think that in a giant company like Apple, the marketing and advertising departments run everything they do by the software peeps?

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21 Nov 2018 00:25 #97853 by Redifer
Replied by Redifer on topic Apple's new iMac commercial showcases Premiere
What's most interesting to me is that the comments are disabled. They don't want to hear any feedback about it. Usually disabling comments is suicide for a Youtube channel.

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21 Nov 2018 00:29 #97855 by Tom Wolsky
Replied by Tom Wolsky on topic Apple's new iMac commercial showcases Premiere
Absofrekinglutly. Nothing goes through that doesn’t get touching by a lot of hands. Every software group like pro apps has their own marketing department, and they knows what’s happening in marketing across the board. I’m sure there was a lot of discussion about this, and I think the committees involved made poor choices.

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21 Nov 2018 00:45 #97856 by Tom Wolsky
Replied by Tom Wolsky on topic Apple's new iMac commercial showcases Premiere
Comments are disabled on all videos on the Apple Channel, even their ah gee Christmas feelgood videos.

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21 Nov 2018 05:46 #97860 by Karsten Schlüter
Replied by Karsten Schlüter on topic Apple's new iMac commercial showcases Premiere
Apple's business is selling hardware.

Mrs Karaan could have used a Windows machine … she didn't = mission accomplished.
Now, having a Mac, she has the option to test-drive for 30d FinalCut … ;)

plus, that specific Xmas ad is some really crazy mix of miniatures and CGI - demands probably features simply not avail in FCPX? Why not? Always the tools which fits your needs best.-

… 2.5mio sold seats … aaaaand counting. :lol:

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21 Nov 2018 05:51 #97861 by Redifer
Replied by Redifer on topic Apple's new iMac commercial showcases Premiere

Karsten Schlüter wrote: Mrs Karaan could have used a Windows machine … she didn't = mission accomplished.


True. The message could simply be "You don't have to give up all the things you're comfortable with if you move to Mac."

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21 Nov 2018 05:54 #97862 by scotyount
Replied by scotyount on topic Apple's new iMac commercial showcases Premiere

Redifer wrote:

Karsten Schlüter wrote: Mrs Karaan could have used a Windows machine … she didn't = mission accomplished.


True. The message could simply be "You don't have to give up all the things you're comfortable with if you move to Mac."

Macs are certainly much bigger ticket items than software...

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22 Nov 2018 22:56 #97915 by Oliver Peters
Replied by Oliver Peters on topic Apple's new iMac commercial showcases Premiere
Actually it looks like Apple has pulled the video off of YouTube. It's no longer on the Apple page and the link in the OP is now unavailable.

Oliver

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23 Nov 2018 02:47 #97918 by JoeEditor
Replied by JoeEditor on topic Apple's new iMac commercial showcases Premiere
The ad agency who did this, is probably being fussed at right now.

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23 Nov 2018 05:16 #97922 by Karsten Schlüter
Replied by Karsten Schlüter on topic Apple's new iMac commercial showcases Premiere

Oliver Peters wrote: Actually it looks like Apple has pulled the video off of YouTube. …


wow, a grumpy Phil Schiller indeed axed it - and it's the only one in that BTS series …

next:
review the BTS of the iMacPro films:
www.apple.com/imac-pro/films/
… lots of 3rd party software in use …oh-ooh… ;)

… LOL

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23 Nov 2018 13:33 #97924 by cseeman
Replied by cseeman on topic Apple's new iMac commercial showcases Premiere
I think every single example lists Adobe Creative Cloud. None list FCPX or Motion.

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23 Nov 2018 21:27 #97936 by JoeEditor
Replied by JoeEditor on topic Apple's new iMac commercial showcases Premiere
They also list Modo and not Blender. I don't think much of that can be done with Motion.

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