They sent round a survey recently so maybe the results of that have affected the decision.
I thought the product had a lot of potential but with the EOL and lack of future support I've asked for my money back.
It's highly likely that the next update of FCPX will be the most substantial one yet and I've no confidence that an unsupported plugin, especially one as complex as Color Assist, will continue to work.
It's possible that the maker of a major NLE has bought Technicolor's technology to include in the next major update of their app…
Technicolor mentioned that they'll be stopping support on Monday September 30th.
Reading your comments outdoes the rumor sites.
So you think Adobe is choosing this and abandoning SpeedGrade.
Seems logical to me given my guess about FCPS grading feature improvements based on the dual GPU MacPro Tube.
But given the suddenness of the announcement it would seem the deal just closed and, I'd think that would be cutting things rather close... or Apple already had a contingency well developed.
If Alex's comments are true, and IF this would be about Apple, then on one hand I would be happy because I really want Apple to bring more features of Color including Color Wheels into FCPX again, but on the other hand, if we are talking about Apple: why would they buy outside technology when they HAVE great technology in-house (Color, although it could use a couple of updates).
Technicolor recently ran a product development survey and this decision could well have resulted from the conclusions of the survey.
I could have kept the software and seen how long it ran for beyond September 30th but decided to cash my chips in. The software had improved considerably from it's initial FCPX launch but was still quite awkward to use.
Speculating on the fate of Color Assist is fun and no doubt the reason for sudden withdrawal will surface soon.
Assuming you took the survey, what questions did they ask that might have caused them to change direction? People regretting they bought it? Asking for features that they couldn't implement? Curious about your thoughts on what the survey might have led too.
Of course this is all fun... maybe not for those looking forward to improvements that will never come though.
Just to toss out some more random speculation, perhaps Apple hired some of their programmers with needed skills in developing FCPX's own grading functions... rather than buying any aspect of the Color Assist code base.
I don't see anything in Color Assist that would lead me to believe there'd be substantial benefit in either acquiring the product or the talent.
Apple already has access to the code for a much more sophisticated product in Color. And it's clear they've brought some of that functionality to FCPX already.
Resolve Lite has just about murdered the medium tier in this category. The large majority of people are either just going to grade in FCPX (with some using cheap Look bundles, or maybe Magic Bullet), or they're going to take the time to go to Resolve, either on their own or by hiring that part out.
The lower end products are getting more advanced and the higher end products are getting cheaper. This is why the Final Cut Express, Soundtrack Pros, and Color Assists are disappearing. They're getting squeezed from both ends.