We saw this yesterday and thought it was a bit cheeky. Then again they got booted off the Supermeet stage by Apple so this is a good return to Cupertino's serve.
Maybe Avid should just drop the price of Media Composer to be in line with FCP? We can remember having that conversation back a few years ago at an NAB over a few pints -what have they got to lose?
Anyway should you want to have MC on your Mac too, it looks like a good deal from Avid.
Check out this Avid special offer just for Final Cut Users
Many pros in the industry recognize that you can get more work having both Final Cut Pro and Media Composer in your editing arsenal. Not only does Media Composer complement your existing workflow, it opens doors and enables you to do even more—faster.
If you’re not getting what you need to succeed—or you’re a former Avid user who switched (we’d love to have you back)—we want to help make things a little easier. That’s why we’re offering Final Cut Pro users the opportunity to purchase the full, boxed version of Media Composer 5.5 (includes the Production Suite) for just $995 (USD) for a limited time—that’s over 60% off the regular price!
Check out these features:
- AMA Pro Res, QuickTime, RED, XDCAM, P2, work natively fast and immediate
- Integrated with AJA Io Express or Matrox MXO2 Mini
- Professional ACE-certified toolset
- Mix and match formats, frame rates, resolutions, and more—in real time, no rendering
- Edit quickly using drag and drop, or use advanced tools for ultra-precise cutting
- Get the look you want with built-in color, keying, motion tracking, transition, and effects tools
- Polish and deliver productions using high-quality third-party apps in the Production Suite
Need to know more! Visit the Media Composer 5.5 feature page.
Get it now
Find a Reseller—To receive your discounted price, present your original Final Cut Pro documentation (such as your install guide or manual) and your Final Cut Pro serial number for verification.
Buy Now—To purchase online, complete and submit this form and you’ll be emailed a unique discount code that can be used one time only in the Avid store.
Expiration: Offer expires June 17, 2011.
UPDATE: Avid are also running an FAQ for the Media Composer for FCP Users Promotion
I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.
I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.
Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.
I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!
Current Editing
2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.
BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.
Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.
As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.
Plugin Design & Development
I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.
I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.
FCP.co
Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook.
The Future
I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!
