We were pretty impressed with Get when we saw the demos, but always thought it was a bit pricey to fit into the Final Cut Pro 'ecosystem.' Now just before NAB, AV3 Software has halved the price to a very reasonable $249. No April Fool either!
AV3 Software have just announced the price cut.
"We are thrilled to make Get more affordable for our editing audience," says Doug Hynes, director of products, AV3 Software. "Get is an extremely powerful tool for FCP editors of all levels and genres. In reducing its price point, we believe that it will be more readily available to a much wider user base. It's an important step in making the unique characteristics and capabilities of Get known to the editing world. NAB is the perfect platform to introduce our target audience to Get and its new and improved price!"
Get Highlights
Get works hand-in-hand with Final Cut Pro and is designed to help editors become more efficient when searching via the spoken word for footage. Communicating directly with Final Cut Pro, Get derives sequences and clip metadata and indexes the associated media files, making them ready for searching within. Select items are then exported directly to Final Cut Pro either as new clips with markers or markers into existing clips. Get is revolutionizing the editing workflow:
• Provides access to the speed and accuracy of phonetic search technology.
• Allows users to input search terms as they sound, bypassing spelling errors and mismatches with logged metadata.
• Combines dialog and NLE metadata searches, as well as dialog and desktop metadata searches.
• Provides users with the ability to pre-select content to be used within editing application and projects.
• Editors can find content that already exists within a project, whether it resides in bins, clips, sub-clips, or sequences.
I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.
I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.
Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.
I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!
Current Editing
2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.
BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.
Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.
As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.
Plugin Design & Development
I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.
I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.
FCP.co
Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook.
The Future
I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!
