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Apple publish the 2013 Worldwide Developers Conference Keynote Presentation

Apple keynote wwdc 2013

Yesterday was a great day as we had a glimpse of the new Mac Pro. It might have stolen the show, but there was plenty of other hardware & software news during the keynote.

We are now in lockdown, which means that there won't be any more news coming out of Moscone West for the next week. All attendees are told that apart from the keynote, everything else is under NDA. The possible exception to this might be the Pixar Mac Pro demo.

Back to the keynote and we really think Apple brought back the wow to the presentation. It will have silenced a lot of critics that jumped on the 'Apple have abandoned the pro user' bandwagon. Well, nearly all as some usual suspects were instantly on Twitter saying that they were unimpressed. For some people, if the new Mac Pro came with a ticket to the Moon piloted by a supermodel of their choice they would still moan.

Make your own mind up, here is the embedded keynote for 2013. The Mac Pro sneak peek starts at around 53:30 when Phil Schiller says 'We are going to do something different.'

 

{movremote}http://stream.qtv.apple.com/events/jun/13oygadvoyibawefpiuawefpiuawdf6/1306pijbesfgvijbefg_350_vod_ref.mov{/movremote}

Go here if you cannot see the embedded video.

So what else is of interest to us video editors? Mavericks. That is the new name for the next version of the operating system. As you can see below, Apple were running out of big cat names!

Apple sea lion wwdc 2013

 

Mavericks is due to be released in the fall, or autumn as us Brits would say. Who knows, it may even be released at the same time as the new Mac Pro. Could it be the first hardware & software combination not to run FCP7?

wwdc mavericks hero wave

It has been noted that the 'Hero Wave' desktop background has been posted at a 5120 x 2880 resolution which would be the correct size for a 27" retina display. We can feel our credit cards beginning to buckle already!

 

So what are the key features of Mavericks?

Finder Tabs to consolidate multiple Finder windows into one.

wwdc mavericks finder tabs

 

Tags to organise files in multiple locations under a heading in Finder. How cool would a convert Tags into Keywords function be in FCPX?

Multiple Displays Now each screen can have a menu bar and the Dock will be available on whichever screen you are working on. You can also run an app full screen, per screen. So maybe Final Cut Pro X on one and Motion on the other? Of most interest is the ability to convert an HDTV into a fully functional monitor via AirPlay. This will be great for things such as Keynote (the app) presentations or letting a client have a large view of what you are working on!

There are many other features to the new OS and we suggest you take a good read of the Mavericks preview page. We didn't even touch on the de-skueomorphed iOS7, the new lighter, faster, cheaper MacBook Airs or even the new Time Capsule or Airport Extreme.

 


Written by
Top BloggerThought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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