Yeup the disappearance of Get from AV3 had us all puzzled. Why would an award winning product be discontinued with hardly an explanation?
This product was first released as 'Get' by the plugin store AV3, it received several awards and good reviews. All seemed well until the price was halved from a large $499 to a more reasonable $249 just before NAB 2011. It looks like that brave move from AV3 wasn't enough to stop Nexidia, the company that owns the technology (and the source code it seems) from taking away their right to market the product. All references, videos etc have been removed from the AV3 site.
Rumours started, had Apple decided to include it in the new Final Cut Pro X? Nobody knew, well apart from the guys at Boris who have relaunched the product as Boris Soundbite. The news broke as Steve Kanter demonstrated 'Soundbite' at the LAFCUG meeting on Wednesday night. We hope to post the videos when they are uploaded.
Is this just a rebranding or are there new features? We don't know as we weren't a Get user, what we do know is that there isn't one reference to Get on the Boris website.
"Boris Soundbite quickly and accurately finds any word or phrase spoken in recorded media. Video editors, producers, and journalists can instantly play all occurrences of a spoken phrase in their media, then insert the perfect take into their Final Cut Pro project, organize clips around keywords, and even find replacement words for problematic audio. Based on Nexidia’s patented dialogue search technology - which has received accolades from DV Magazine, Post, Creative COW, and others - Boris Soundbite greatly reduces logging and transcription costs and lets you spend your time being creative instead of manually searching hours of video."
Pretty good reviews for a product that hasn't been released yet. The price has increased slightly to $295 although it is promoted as a special offer, discounted from $495.
We are pleased to see it back, it would have been a shame for this product to have slipped away and not returned. We cannot comment on the rumour that next year it will be called 'Grab" from Red Giant.
I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.
I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.
Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.
I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!
Current Editing
2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.
BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.
Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.
As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.
Plugin Design & Development
I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.
I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.
FCP.co
Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook.
The Future
I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!
