We got the news that the former FCPX product manager Steve Bayes had retired from Apple a few months ago. It has just been announced that he's now advising the storage company LumaForge. It has also been announced that you can now buy a LumaForge Jellyfish directly from Apple.

Steve Bayes has had a long career in the NLE world. He was the designer for Avid Media Composer and Symphony, the first certified instructor for Avid, wrote the Avid Handbook and was the Director of Product Marketing for Media 100.

But he his best known for his time at Apple, he joined in 2006, becoming the Senior Product Manager for Final Cut Pro. 

He also wrote the original product requirements of FCPX and was involved down to the final web page copy and sales demos. He was also Product Manager of ProRes and introduced ProRes RAW.

Safe to say, he knows his stuff when it comes to editing video on a computer! You will probably recognise Steve from Apple presentations, or you might have had contact with him from trade shows and demos. 

Steve has now officially moved on, made a significant financial investment in LumaForge and will join its newly formed Board of Advisors. 

“We are extremely excited and validated to have Steve, such a highly revered video editing pioneer, invest in LumaForge and start our Board of Advisors,” said Josh Minney, CEO of LumaForge. “Steve would easily be first on our list for a LumaForge ‘Dream Team’ of advisors and we look forward to his many contributions to our success.”

“LumaForge has built the best storage product in the marketplace for editors who need to work in a collaborative environment,” said Bayes. “Their commitment to the professional community and laser focus on delivering solutions was key in my decision to become an investor and advisor. I expect great things to come from LumaForge and hope to be closely involved in helping to make them even more successful."

We wish him every success in his new position and look forward to meeting him again without the restrictions from previous employers :)

Also announced today is the availability of LumaForge's Jellyfish servers directly from Apple. Although they are yet to appear on the Apple store, you will be buy directly from the store and have the unit delivered.

As LumaForge have made the connection of the Jellyfish very easy with the assists app, it only takes a few minutes to get a 10GigE shared storage editing network up and running.



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I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.


BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.


Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!


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