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Larry Jordan to close his online tutorial and webinar business

larry jordan LAFCPUG

Larry has been one of the most respected trainers and tutorial producers since the times when Final Cut could only manage NTSC DV. He's decided it's time to wrap up his tutorial making and webinar publishing.

We have known for a while that Larry was going to end his long run of making tutorials and webinars for content creators. At one point in FCP7 time, his newsletter was the main source of information and tips. He knew FCP7 inside out and enjoyed answering the many (often tricky) questions that were sent to him on a weekly basis. 

But time moves on. 

It is increasing difficult to make enough money in online ventures. With instant access to anything with a click, original content can be disseminated around the world for nothing. That accessibility questions the product's worth and with the rise of the DIY home tutorial on YouTube and Vimeo, not only does content get copied, it also gets pirated and shared.

During FCP.co's 5 year life, we have seen websites, plugin makers, podcasts and magazines come and go. It is quite alarming how many of our bookmarks now go to a Godaddy landing page. This is the biggest industry shuttering we have seen in that time and it's not just FCPX related as Larry had expanded his training to include Adobe products and more.

With Apple's regular updates, even keeping existing tutorials up to date can be a large task. They have to be super accurate too as there is always somebody who will pull you up on the smallest detail. Good tutorials take a lot of time to make.

Larry does things properly and that costs:

"What we have accomplished is amazing – but, I’m exhausted. Also, while our new state-of-the-art production studio allowed me to create programs and training that I would never have been able to create otherwise, it became a “Bridge Too Far” in that it never generated the revenue we needed to support it. I can no longer afford to keep it."

You can read more of Larry's statement on his company blog.

So what will happen to his tutorials?  He is partnering up with CreativeLIVE and in time, all his training will move over to their site www.creativelive.com

What will Larry do next? We don't know but we wish him well and thank him for the commitment he has put into FCP over all those years. It's also very hard trying to write an article like this without it sounding like an obit. He is still very much alive.

 One thing for sure, he won't be opening up a Los Pollos Hermanos!

 

 


Written by
Top BloggerThought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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