The exhibition isn't even open yet and there are already headlines being written. New cameras, Blackmagic Design gets their cheque book out again, 4K everywhere and a very interesting piece of FCPX news that we are tracking down.
Day one of IBC and one thing is for sure, 4K will be everywhere. It's even plastered on the outside of the halls on exhibitors banners. This year 4K will not be a novelty, it will be a standard.
Good then that yesterday Avid announced that they have finally broken the 1920x1080 frame and will now support higher resolutions. In fact they say any resolution upwards, which is a bit ironic seeing as they are possibly the last popular NLE to support 4K. We couldn't make the press conference on Thursday, but you can get the details from the Avid blog.
Sony created a buzz with the leaked fuzzy photos of their new PXW-FS7 camera. Again, because we are focused on FCPX rather than shooting, we decided to give the Sony press conference the swerve. Lucky for us they posted a live stream online. We expect the rush in the press room the moment it finishes!
All the details on the new camera on the Sony blog. Does Final Cut Pro X support XAVC-L? We shall try to find out more on the Sony stand or we should say building as they occupy their own 'hall.'
Some lucky people got their hands on the camera early!
Here's the official Sony footage from the new camera
And finally before we hit the show floor, exciting news, Blackmagic Design has bought Eyeon who publish Fusion, a 2D and 3D compositing and modelling programme.
Full press release here. No mention that they have acquired Hamburg PRO Media.
Hopefully later today we will have some very exciting FCPX related news to post!