OWC has announced the Atlas Pro range of fast SD and CFExpress cards with a high-speed CFExpress reader.
Formats are getting larger, frame rates are getting higher and we are shooting more. That means that file sizes are getting bigger too!
Getting that media into an NLE is limited by the slowest component in the pipeline, which could be card read speeds, reader speeds or the type of connection.
OWC has announced a range of media products designed for the busy videographer/photographer designed for fast transfer and thus workflow efficiency.
OWC Atlas S Pro™
OWC flash storage solutions are run through intensive performance testing so creative professionals can depend on real-world speeds in their workflows. Truthfully listing Atlas S Pro cards for reliable performance up to 276MB/s write and 290MB/s read speeds defines our commitment to the “OWC Difference,” which ensures you’ll be completely satisfied these SD UHS-II V90 cards will deliver the performance you are counting on.
- Pro speed: Up to 276MB/s write and 290MB/s read real-world speeds for shooting huge photos, burst photo sequences, and recording up to 8K video.
- Advanced: Uses advanced pseudo-Single-Level Cell (pSLC) flash memory to deliver 10X higher durability than ordinary SD cards and blazing-fast speed across the entire card capacity so massive still files and 8K video will write and download fast.
OWC Atlas Pro™ and Atlas Pro™ Ultra
The OWC Atlas Pro and Atlas Pro™ Ultra CFexpress Type B memory cards are rugged and OWC Beyond Fast™. They’re ideal for professional photographers, videographers, and content creators who need to capture every crucial moment at confidently one-time events like sports, weddings, and concerts.
- Consistent: Atlas Pro Ultra delivers sustained 1400MB/s speed for rapid-fire burst mode and high resolution 8K video capture.
- Pro speed: Up to 1500MB/s write and 1700MB/s read peak speeds for smooth 8K capture and continuous high frame rate burst mode image capture.
OWC Atlas FXR
Sized similarly to a debit card, the OWC Atlas FXR is the smallest Thunderbolt CFexpress card reader. It allows you to transfer video footage and photos on location, studio, or the edit suite to virtually any Thunderbolt or USB port-equipped computer or tablet at over 1500MB/s speed. Nearly 7x smaller than other Thunderbolt CFX readers, bus-powered Atlas FXR easily fits into the smallest camera bag, so you can pack more accessories to help capture amazing content.
- Flexible compatibility: Works with past, present, and future Macs, Windows PCs, iPads, Chromebooks, and Surface devices
- Extremely fast: Supports the maximum performance capability of CFX cards, Thunderbolt, and USB interfaces
- Read at warp speed: ingest video footage and photos at over 1500MB/s
- Ultra-compact: About the size of a debit card and up to 7x smaller than other single readers
- Travel-ready: Bus-powered, so no power supply or power cable needed
- Plug and play: Includes Thunderbolt cable with tethered USB-A adapter
Pricing & Availability
- The OWC Atlas S Pro™ SD UHS-II V90 SD media card is available now in 32GB, 64GB, 128GB, and 256GB capacities on Macsales.com starting at $49.00
- The OWC Atlas Pro™ CFexpress will be available early Q2 2022 in 256GB, 512GB, 1TB, and 2TB capacities
- The OWC Atlas Pro Ultra™ CFexpress will be available early Q2 2022 in 320GB and 640GB capacities
- The OWC Atlas FXR will be available in early Q2 2022
I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.
I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.
Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.
I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!
Current Editing
2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.
BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.
Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.
As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.
Plugin Design & Development
I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.
I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.
FCP.co
Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook.
The Future
I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!
