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Has 'Get' for FCP gone?

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The big mystery of the weekend - Who killed off Get? An award winning product for Final Cut Pro, great reviews and now unavailable to buy: what happened?

Get was announced at NAB 2010 and was available for download in August of that year. A year on, the product has been removed from the shelves, nearly all the references to it on the AV3 site have gone. There are still some third parties advertising the product such as Toolfarm, but we expect those to disappear soon too.

Scott Simmons over on Provideocoalition posted on friday that a colleague tried to buy Get and couldn't find it on AV3, the company who had brought the plugin to market by licencing the technology from Nexidia.

Scott got this from Nexidia:

"Get for Final Cut Pro is no longer available for purchase in its current form. Nexidia is working to provide updated dialogue search tools with broad compatibility and support for new professional workflows, which will be available in the near future."

Is there any significance in the fact that it is a year since Get was first available for download? We were one of the first to report that AV3 had halved the price from $499 to $249 back on the first of April, so wasn't it selling well? 

Some of us at FCP.co were consulted before the plugin was developed. We suggested that their price was too expensive for the majority of Final Cut Pro editors out there. The FCP ecosystem doesn't support large bolt-on software anymore, software under $100 is where the niche is now. We gave the example of Abaltat, the automatic music composition software that started out at $800, it had a huge launch including an expensive stand at IBC. It didn't sell and after a number of price cuts ended up being incorporated into Tunepresto, an online composition service which no doubt uses the Abaltat 'engine'.

Get has now gone the same way. Could it appear built into a future version of FCPX? Who knows, but it's a real shame an award winning piece of software had such a short life.


Written by
Top BloggerThought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

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BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

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Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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