Can't get the music approved on your production? Let Freque take the drudgery out of choosing music and put the creativity back in.
Music, it can be the biggest pain to choose for a production and burn up valuable editing time whilst searching. I have had clients sitting in an edit suite all morning at £300 per hour deliberating over which music track to use!
So imagine in the case of custom composed music where iterations are being bounced between composer, director and editor: the problems are only compounded.
This is where Freque.io can help, it is an online music try out and approval system that happens all in one window. No versions, no emails, no WeTransfers, no swapping a track and uploading another version to be viewed. We have all had the Master_V3_new_music_NEW_USE_THIS_ONE exports in folders at one time or another!
“Freque is the solution because it combines multiple platforms we currently need to do this job”, says co-founder and CEO Justin Michael La Vallee. “Today filmmakers start with a music playlist for their scene, which is on one platform, then give a shortlist of songs to thier editor who brings them in to an NLE and exports a separate film for every piece of music for preview. These videos end up on yet another platform for review and communication takes place via email, messengers, etc. Freque combines this process into one workflow, in one browser window. An industry first.”
Although this might be targeted at the composer/director/editor 'triangle' we can see it being used in smaller budget productions. A rough cut of a show part could be uploaded and then the director could cycle through tracks working out what fits best and where. This would leave the editor to carry on editing and the director to do the choosing offline, maybe even at home.
In this next video, Justin runs through the process of uploading a cut, the music tracks and then showing how to try them out with the approval process.
Here's the good news. Although Freque will have a modest subscription fee, at the moment it is free to use. In the right situation, this could save a lot of time and speed up the music choice process.