nle google trends

Google can be a very clever tool, especially when it comes to comparing statistics. We wanted to find out which non linear editor got the most web and YouTube searches.

When running a website, Google is your friend. It supplies a raft of analytical information designed to help you tune the performance of your site and work out where your traffic originates from. It's also got some excellent tools for comparing search keywords. 

We thought we would enter five NLEs from different software companies and see how they compared. We started off with a comparison of data from YouTube, which just happens to be the second biggest search engine.

It is easy to spot the spike in the FCPX line when it was first released. Avid just bumps along at more or less the same, but Adobe Premiere shows a constant growth. Both Lightworks and DaVinci Resolve show growth, but on a much smaller scale. FCP wins on the interest over time.

 nle google trends youtube

Digging a bit deeper, it was interesting to find out where the majority of YouTube searches had originated for Premiere and FCP.

 nle google trends youtube 4


Who would have thought that Premiere would be so popular in Russia, Ukraine and India? We'll let you do the Sherlock Homes work on that one, but all that we will say is that FCP.co's web stats put the US at the top, followed by the UK then Germany, Canada and Norway.

So what about actual webs searches?

 nle google trends youtube 5

These graphs are even more interesting as they show a decline in the searches for Avid, Adobe Premiere and Final Cut Pro and a small increase for Lightworks and DaVinci Resolve.

Out of the big three, Avid is ahead of Final Cut Pro, which itself is ahead of Adobe Premiere. Again, FCPX's release date is clearly visible as a cople of spikes on the graph, however Avid wins the interest over time. Adobe Premiere's biggest search traffic sources were (in order) Armenia, Georgia, Russia, Ukraine and Kazakhstan (Nice!).

So what was the point of all this? Philip Hodgetts recently tried to voice his opinion on a survey that said Avid Media Composer remained the most popular editing system in production. As you can read from his blog post, he got banned for suggesting that the survey was not entirely fair. 

Trying to get a handle on the exact amount of users of each NLE is impossible, but we hope the graphs prove that it is certainly not a one horse race. If we had to, we would bet the ranch on FCP7 still being the most used NLE out there. The above results also suggest to us that there are some very good stud farms in the former Soviet Union and that we should set up the Armenian Premiere Pro User Group immediately!

We are not statisticians (you could probably tell,) so we would welcome anybody with more information or better analysis tools to help shed a little extra light on who's using what NLE and where.



Written by
Top BloggerThought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. The shows have also been nominated for a 2021 BAFTA.

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.


BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.


Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!


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